Partner Marketing Specialist
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Job Description
Partner Marketing Specialist helping grow and activate OnePlan’s global partner ecosystem. Collaborating with Sales and Marketing teams on joint marketing initiatives.
Responsibilities:
- Define and execute a partner marketing strategy and GTM roadmap that aligns with OnePlan’s business goals and partner leadership priorities
- Identify opportunities for collaboration with strategic partners and develop initiatives that support long term growth and market expansion
- Build and maintain strong relationships with partner marketing and leadership teams
- Work closely with partners to develop joint go to market plans that include co marketing and sales initiatives
- Plan and execute partner marketing campaigns across channels including email, social media, webinars, website content, and digital programs
- Support inbound and outbound partner marketing activities such as joint events, advertising initiatives, campaign optimization, and co branded assets
- Develop creative partner campaigns that drive awareness, engagement, and pipeline growth
- Present campaign ideas and recommendations to partners based on their marketing maturity and market presence
- Engage strategic partners to strengthen their ability to position and sell OnePlan through marketing, sales, and enablement support
- Help ensure partners understand how to position OnePlan effectively and build internal champions who can deliver value to their customers
Requirements:
- 2-4 years of experience in marketing, partner marketing, or demand generation
- Proven track record of achieving and exceeding sales quotas or driving significant revenue through partnerships
- Openness and ability to travel
- Experience working in a B2B SaaS or enterprise software environment
- Strong communication and relationship building skills
- Comfortable working cross functionally with Sales, Marketing, and external partners
- Organized and able to manage multiple campaigns and priorities at once
- Curious, proactive, and interested in learning how partnerships contribute to growth
- Familiarity with marketing platforms such as HubSpot, Salesforce, or similar tools is a plus
- Bonus Points If You:
- Experience working with partner or channel ecosystems in a SaaS or enterprise software environment
- Exposure to co marketing campaigns, partner events, or joint go to market initiatives
- Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce
- An understanding of how marketing activity translates into pipeline and revenue contribution
- Comfort collaborating with global partners or cross regional teams
- A natural curiosity about partnerships and how they influence growth in a SaaS business
Benefits:
- We’re a remote-first company with team members across the USA, Canada, UK, and India!
- OnePlan has been recognized as the Global Microsoft Partner of the Year in Project Portfolio Management in 2019, 2020, 2021, 2022 and 2023.
- We’ve been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
- We offer comprehensive health, dental, and vision benefits, with additional insurance options.
- Employer RRSP and 401K matching programs.
- A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable!
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