Senior Media Buyer – B2B Software
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Job Description
Senior Media Buyer managing Meta advertising campaigns for automotive detailing businesses. Driving lead generation results with a focus on performance optimization and client communication.
Responsibilities:
- Own and manage Meta advertising campaigns across multiple client accounts.
- Launch, monitor, optimize, and scale lead generation campaigns.
- Review account performance daily and make proactive optimization decisions.
- Scale winning campaigns while controlling costs and maintaining lead quality.
- Test audiences, creatives, offers, campaign structures, and budget allocations.
- Monitor and improve key performance metrics including:
- Cost Per Lead (CPL)
- Lead Quality
- Cost Per Booked Appointment
- CPM
- Conversion Rates
- Return on Ad Spend (where applicable)
- Identify performance issues quickly and implement corrective actions.
- Manage lead flow between Meta Lead Forms and GoHighLevel.
- Ensure proper CRM setup, automation workflows, pipelines, and lead tracking.
- Troubleshoot integration and attribution issues.
- Collaborate with internal automation teams to improve reporting and operational efficiency.
- Help establish best practices and standardized processes within GoHighLevel.
- Develop creative testing strategies for each client account.
- Brief video editors with clear instructions and creative direction.
- Identify winning hooks, offers, messaging angles, and ad concepts.
- Analyze creative performance and continuously iterate based on data.
- Ensure clients consistently receive fresh creative assets to support campaign performance.
- Record weekly Loom reports (5–15 minutes) for assigned clients.
- Create concise weekly performance summaries highlighting:
- Results achieved
- Key changes made
- Opportunities identified
- Recommended next steps
- Lead bi-weekly client strategy calls.
- Present campaign performance clearly and confidently.
- Serve as a senior escalation point for campaign and strategy-related questions.
- Help build and improve the operational infrastructure of the media buying department.
- Create SOPs, workflows, checklists, and optimization frameworks.
- Identify bottlenecks and propose scalable solutions.
- Collaborate with leadership to improve reporting, tracking, onboarding, and campaign management processes.
- Contribute to building a world-class media buying department capable of supporting future growth.
Requirements:
- 5+ years of experience managing Meta Ads campaigns.
- Proven success running lead generation campaigns for local service businesses.
- Strong understanding of Meta Ads Manager, campaign architecture, and performance optimization.
- Experience managing multiple client accounts simultaneously.
- Hands-on experience using GoHighLevel (GHL).
- Experience connecting Meta Lead Forms with CRM workflows.
- Ability to troubleshoot lead flow and reporting issues independently.
- Ability to take ownership without requiring constant direction.
- Strong presentation and client-facing communication skills.
- Comfortable leading client meetings and recording performance reports.
- Experience building SOPs, workflows, and operational processes.
- Strong proficiency with: Meta Ads Manager, GoHighLevel, and Slack
Benefits:
- Competitive salary in USD
- Monthly bonuses based on performance
- Fully remote work environment.
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