Marketing Manager – IVF Genetic Testing
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Job Description
Marketing Manager driving demand and market awareness for IVF Genetic Testing services at Vitrolife Group. Collaborating with clinical scientists and genetic counselors to ensure effective communication amidst technical environments.
Responsibilities:
- Develop and execute regional marketing strategy for genetic testing and genomic services
- Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
- Build annual marketing plans and track performance to drive demand and revenue growth
- Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
- Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
- Translate complex genetic data into clear and meaningful customer value
- Partner with sales to deliver training, tools, and competitive positioning
- Develop resources such as ROI tools, workflow guides, and objection handling materials
- Lead go to market strategy and execution for new assays, platform updates, and enhancements
- Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
- Analyze usage data and reporting trends to refine strategy and messaging
Requirements:
- Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
- Experience managing technical product lines and supporting product launches
- Strong understanding of IVF workflows and genetic testing applications
- Excellent communication, presentation, and strategic planning skills
- Experience working with embryology or genetic testing key opinion leaders (preferred)
- Familiarity with CRM systems such as Salesforce and marketing analytics tools (preferred)
- Ability to translate scientific concepts into clear and compelling messaging.
Benefits:
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
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