Inbound Marketing Analyst
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Job Description
Marketing Analyst responsible for managing lead strategies and marketing automation for Inmeta, a SaaS company. Focus on optimizing lead conversion and collaborating with marketing and sales teams.
Responsibilities:
- Manage the company’s lead database, ensuring segmentation, data quality and updates;
- Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion;
- Develop relationship strategies across the entire lead journey;
- Monitor and optimize conversion metrics between stages of the marketing and sales funnel;
- Build advanced segmentations for email marketing campaigns and automations;
- Perform lead database analyses to identify growth and recovery opportunities;
- Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking;
- Develop reports and dashboards to track Inbound Marketing results;
- Collaborate with Content, Performance and Sales teams to maximize opportunity generation;
- Run A/B tests on workflows, campaigns and nurturing journeys;
- Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies;
- Propose continuous improvements to the demand-generation operation based on data.
Requirements:
- Experience in Inbound Marketing and marketing automation;
- Experience in demand generation and funnel management;
- Experience with Marketing + Sales integration;
- Experience in B2B SaaS companies;
- Advanced knowledge of RD Station Marketing;
- Advanced knowledge in Marketing and Sales Funnel Management;
- Advanced knowledge in Lead Nurturing Strategies;
- Advanced knowledge in Marketing Automation;
- Advanced knowledge in Email Marketing;
- Advanced knowledge in dashboard creation and analysis;
- Intermediate knowledge of CRM and commercial processes.
Benefits:
- iFood Benefícios
- Wellhub
- Starbem
- Paid time off
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