Senior Specialist, Campaign Marketing
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Job Description
Senior Specialist, Campaign Marketing at Southwire managing integrated marketing campaigns for key verticals. Collaborating with Segment Marketing Managers for strategy, messaging, and content direction.
Responsibilities:
- Translate campaign strategies into actionable execution plans, timelines, and deliverables.
- Manage the development of integrated segment marketing campaign assets across the full marketing mix, including digital and web, email, social media, advertising, events, webinars, and sales enablement.
- Coordinate campaign launches and ensure alignment across internal stakeholders.
- Own campaign calendaring, scheduling, and project timelines across multiple concurrent initiatives.
- Manage workflows through project management tools (Workfront).
- Ensure all campaign deliverables are completed on time and aligned to scope.
- Collaborate with Product Marketing, Channel Marketing, Creative, Digital, and Sales teams to ensure cohesive execution.
- Track campaign execution progress and provide regular status updates.
- Support reporting efforts by organizing campaign data (analysis performed by strategy leads).
Requirements:
- Bachelor's Degree
- Specialized Degree: Business Administration or Marketing
- 5-7 Years of Experience
- Field(s) of Expertise: Marketing
- Master's degree (preferred)
- Specialized Degree: Business Administration or Marketing (preferred)
- 8-11 Years of Experience (preferred)
- Field(s) of Expertise: Marketing (preferred)
- Certificates/Licenses: Adobe Workfront, Marketing Cloud, Google Analytics, Salesforce, Social management
Benefits:
- Competitive compensation
- Employee benefits
- Tuition reimbursement
- Unlimited growth opportunities
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