Senior Marketing Manager – IVF Consumables
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Job Description
Senior Marketing Manager responsible for developing marketing strategies and executing product launches in IVF consumables for Vitrolife Group.
Responsibilities:
- Lead regional marketing strategy for IVF consumables
- Manage full product lifecycle, including new product introductions
- Identify and assess market opportunities using customer insights and clinical trends
- Develop campaigns to increase awareness and drive growth
- Lead go to market strategy for new consumable products
- Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
- Engage directly with key customers to gather insights
- Partner with Regulatory, Clinical, and Quality teams to ensure compliance
- Collaborate with supply chain and operations to support forecasting.
Requirements:
- Bachelor’s degree in Marketing, Life Sciences, Business, or related field
- Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
- Demonstrated success managing technical product portfolios and launching new products
- Strong understanding of IVF laboratory workflows and consumable product applications
- Proven ability to lead complex initiatives and influence cross functional teams
- Excellent communication, presentation, and strategic planning skills.
- Experience working with embryology key opinion leaders or clinical education teams (preferred)
- Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
- Ability to translate scientific concepts into clear and compelling commercial messaging.
Benefits:
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision
- IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
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