Performance Marketing Manager – Lead Generation
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Outbound Marketing & Revenue Lead transforming large datasets into revenue through performance marketing. Writing copy, launching campaigns, and optimizing outbound funnels.
Responsibilities:
- Own the full outbound funnel—from writing copy and launching campaigns to optimizing conversions, routing inbound calls, and analyzing performance.
- Write and optimize high-converting copy for: SMS campaigns, Ringless voicemail (RVM) scripts, Email (subject lines and body), Landing pages.
- Run continuous **A/B tests** across messaging, offers, and pages.
- Own funnel performance end-to-end: Outbound send → response → qualified lead/call → revenue.
- Track and analyze key metrics: Conversion rates, Cost per lead / qualified call, Revenue per campaign and buyer, ROI by channel and cohort.
- Set up and optimize **IVR flows (Telnyx)** for inbound calls.
- Route calls using platforms like **Ringba or Retreaver** to maximize revenue.
- Work with large datasets (millions of records) and execute campaigns at scale.
- Identify performance gaps and continuously iterate on what to test next.
Requirements:
- Proven experience in **performance marketing or direct response copywriting**
- Strong background in **outbound campaigns** (SMS, email, cold outreach, etc.)
- Experience managing or executing **high-volume campaigns**
- Hands-on experience with **A/B testing and conversion optimization**
- Strong analytical skills and ability to work with performance data
- Clear understanding of **funnels and unit economics (CPA, CVR, ROI, revenue per lead)**
- Self-starter who can execute with minimal oversight
- Fluent English (written and professional)
- Full-time availability aligned with **EST hours**
Benefits:
- USD Salary.
- Ability to work remotely.
Similar Jobs
Lead Generation, Appointment Setter VA – Cold Outreach
Virtual Assistant supporting business development through lead generation and appointment setting. Conducting cold outreach and managing client interactions remotely.
Senior Media Buyer – Lead Generation
Senior Media Buyer at an Australian marketing agency managing Meta ads for lead generation clients. Collaborating with content teams and handling 15-20 client accounts effectively.
SEO, Lead Generation Analyst
SEO & Lead Generation Analyst at FusionHit focused on optimizing websites and supporting digital strategies for lead generation. Collaborating across teams to enhance online visibility and engagement.
Lead Generator – Bid Specialist
Lead Generator & Bid Specialist for BCD Travel preparing RFIs, RFPs, RFQs responses. Managing proposal development and ensuring timely submissions while collaborating with EMEA sales teams.
Project Coordination, Lead Generation Virtual Assistant
Virtual Assistant providing project coordination and lead generation support for a home renovation and design company. Managing tasks, documentation, and client communication while assisting in lead generation.
Lead Generation Representative – Tele-sales, Appointment Setting
Lead Generation Representative in charge of identifying sales opportunities and supporting Field Sales team. Contributing to software and digital communications growth through B2B lead generation efforts.
Project Developer – Acquisition, Hamburg
Project Developer managing wind energy project development, negotiations, and external partner coordination. Engaging with local communities, stakeholders, and ensuring project compliance in Hamburg area.
Project Developer — Land Acquisition, Ruhr Area
Real Estate Developer negotiating and managing land contracts for renewable energy in Ruhrgebiet. Engaging with communities and oversight of contracts and properties in a sustainable environment.
Project Developer - Acquisition, m/f/d
Project Developer negotiating land contracts for renewable energy solutions. Engaging communities and managing contracts with a focus on sustainable practices.
Prospecting Support Virtual Assistant – Sales Support
Prospecting Support Virtual Assistant supporting NYC-based sales team with outbound prospecting and lead management. Ideal for organized and detail-oriented candidates.
Outreach and Lead Generation Specialist
B2B Outreach & Lead Generation Specialist focused on LinkedIn and email outreach. Building outbound pipelines and engaging prospects through structured campaigns in a remote role.
Lead Generation Associate
Lead Generation Associate at StartupBlink identifying new opportunities for startup ecosystem growth. Engaging with governments and organizations globally to enhance partnerships and pipeline.
Lead Generation Representative – Launchpad, Saleium
Lead Generation Representative at ChainGPT focused on outbound lead generation for Launchpad and Saleium products. Engaging Web3 projects and ensuring lead qualification for business development support.
Lead Generation Representative – Launchpad, Saleium
Lead Generation Representative for ChainGPT driving pipeline for Launchpad and Saleium. Focused on engaging high-potential Web3 projects needing token launch and fundraising infrastructure.
Lead Generation Representative, Launchpad – Saleium
Lead Generation Representative driving the pipeline for ChainGPT's Launchpad and Saleium products. Engage high-potential Web3 projects to qualify opportunities and support business development efforts.
B2B Prospecting & Appointment Specialist – Direct Mail Marketing
B2B Prospecting Virtual Assistant performing outbound calls to small business owners for direct mail marketing. Seeking qualified appointments with service-based industries, focusing on meaningful conversations.
B2B Prospecting & Appointment Specialist – Direct Mail Marketing
B2B Prospecting Specialist conducting outbound calls to small business owners promoting direct mail marketing services. Seeking experienced individual resilient in high-rejection environments for appointment scheduling.
Lead Generation, Corporate Outreach Specialist
Corporate Outreach Specialist for a short-term rental company. Building partnerships with corporations for housing solutions in Kentucky.
Lead Generation Executive
Lead Generation Executive responsible for qualifying leads for Kaizen AMS's real estate portfolio remotely. Engaging with clients and collaborating on lead identification and qualification process.
Lead Generation Representative
Lead Generation Representative making outbound and inbound calls for the OmniPod insulin system. Collaborating with sales teams to generate sales qualified leads and assist potential patients through the sales cycle.