Performance Marketing Manager
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Job Description
Performance marketing consultant designing and evaluating realistic paid acquisition scenarios for 24-MAG’s remote consulting platform. Diagnosing campaigns, funnels, budgets, and marketing-system workflows.
Responsibilities:
- Design realistic performance marketing scenarios based on personally performed paid acquisition work
- Define underlying performance issues and the decisions strong practitioners should reach
- Create scenarios involving incomplete, conflicting, or messy campaign and funnel data
- Develop and evaluate paid customer acquisition strategy scenarios
- Assess channel strategy, campaign structure, targeting, bidding, optimisation, and acquisition performance against commercial objectives
- Diagnose campaign performance across advertising platforms and identify drivers of changes in spend, traffic, conversion, and acquisition efficiency
- Review budget allocation across campaigns, audiences, channels, and objectives
- Evaluate trade-offs between growth, efficiency, scale, and marginal performance
- Develop and evaluate conversion funnel and downstream pipeline scenarios
- Review lead quality, conversion rates, handoffs, downstream outcomes, and lead recovery strategies
- Evaluate landing pages, website journeys, pricing experiences, conversion paths, experiments, and journey improvements
- Work with workflows modelled on Google Ads, Meta Ads, and Google Analytics 4
- Reconcile advertising-platform reporting with web analytics and identify attribution issues or misleading interpretations
- Evaluate simulated multi-system marketing workflows and identify missed dependencies, inconsistent data, or execution failures
- Write or review reference solutions and evaluation criteria for paid growth and performance marketing scenarios
- Review completed scenarios and evaluate diagnostic reasoning, prioritisation, trade-offs, planning, execution, QA, and reporting
- Provide clear written reasoning supporting evaluation decisions
Requirements:
- Hands-on professional experience in paid acquisition, performance marketing, or growth marketing
- Experience personally owning advertising budgets and performance results, rather than solely managing teams responsible for execution
- Strong understanding of paid media strategy, campaign optimisation, budget allocation, funnel analysis, and conversion performance
- Fluent with Google Ads
- Fluent with Meta Ads
- Strong working knowledge of Google Analytics 4
- Comfortable diagnosing performance across acquisition, web, and downstream conversion data
- Strong quantitative and commercial judgement when evaluating campaign decisions
- Clear written reasoning and ability to explain why a performance marketing decision is effective or ineffective
- Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
- Rubric Academy or Rubric Bootcamp certification is strongly preferred
- Comfortable working independently with structured evaluation frameworks and project guidelines
- Applicants complete a short multiple-choice knowledge assessment specific to paid growth before review
- Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party
- H1-B and STEM OPT support is unavailable for this engagement
Benefits:
- Part-time independent contractor engagement
- Fully remote
- Flexible scheduling based on project requirements
- Projects may be extended, shortened, or concluded based on project needs and performance
- H1-B and STEM OPT support is unavailable for this engagement
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