Senior Performance Marketing Manager – SEA/PPC
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Job Description
Performance Marketing Manager driving SEA/PPC campaigns for data-driven marketing agency xpose360. Managing paid-media strategy, automation, tracking, and client accounts.
Responsibilities:
- Independently manage and advise your own client portfolio, both digitally and in person
- Take responsibility for strategy and results
- Develop paid media concepts, market analyses, and account audits for Google Ads and Social Ads
- Build and continuously develop accounts across platforms throughout the entire funnel
- Manage Google campaigns including Search, Performance Max, Demand Gen, Shopping, and AI Max, as well as Meta Advantage+
- Use additional platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest, depending on the client
- Strategically manage platform automation through Smart Bidding, Performance Max, AI Max, and Advantage+
- Support the planning and further development of tracking setups
- Assist clients with Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI)
- Present planned measures and concepts to clients and take ownership of their implementation
- Conduct in-house training sessions for clients
- Provide professional support to working students and trainees, and share knowledge
- Use the internal AI Kit for analysis, reporting, and creative iteration
Requirements:
- Several years of professional experience in SEA/PPC, ideally around five years
- Demonstrable success in managing accounts
- Very strong knowledge of Google Ads and Microsoft Advertising
- Knowledge of Performance Max, Demand Gen, and AI Max for Search
- Experience with Smart Bidding and managing automated campaigns
- Experience with feed and PPC tools such as Google Merchant Center, Channable, or Channelpilot
- Confident in negotiations and presentations
- Independent, reliable, and goal-oriented approach to work
- Ability to oversee and manage multiple accounts
- Cross-channel thinking and an understanding of the role of SEA/PPC in a holistic online marketing strategy
- Very strong MS Office skills, particularly Excel, PowerPoint, and Word
- Fluent written and spoken German (C2 level)
- Good command of English is an advantage
- Experience in Paid Social, particularly Meta Ads (including Advantage+) and LinkedIn Ads, is an advantage
- Experience with additional platforms such as TikTok or Pinterest is an advantage
- Knowledge of tracking and measurement, including GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data
Benefits:
- Flexible choice of working hours and workplace
- Access to MAI-Group locations in Augsburg, Hamburg, Berlin, Paderborn, Cologne, Munich, and Vienna
- Individual professional development, active continuing education, and development opportunities
- Participation in and hosting of digital marketing events
- Transparent company philosophy and continuously challenged structures, processes, and mindset
- Long-term employee relationships
- Strong collegial cohesion
- Modern offices
- Sport sessions at the Augsburg location
- Individual coaching
- Free drinks, fruit, sweets, and after-work beer
- Team events
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