Senior Performance Marketing Strategist
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Job Description
Paid media strategist leading B2B client strategy, senior stakeholder calls, and campaign optimization. Connecting advertising spend to pipeline and revenue across major ad platforms.
Responsibilities:
- Develop paid media strategies aligned with each client's business goals and North Star Metric
- Own forecasting and budget pacing against quarterly and annual targets
- Lead monthly and quarterly reviews with senior stakeholders
- Steer client conversations toward decisions, priorities, and committed next steps
- Drive AI-assisted campaign strategy, creative testing, and measurement
- Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact
- Build trust with senior marketing, demand generation, and executive stakeholders
- Run calls, set agendas, handle hard questions, and control the room
- Communicate progress, risks, and recommendations proactively
- Own follow-through with clear actions, owners, and timelines
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
- Own end-to-end conversion tracking integrity across GA4, GTM, and CRM
- Diagnose performance issues across tracking, structure, bidding, creative, and demand
- Prioritize by business impact, effort, and implementation reality; QA everything before it ships
Requirements:
- 3+ years hands-on B2B paid media experience, with at least 1 year in B2B SaaS
- Prior client-facing strategy role where you owned communication, not just execution
- Track record hitting MQL, SQL, or pipeline targets for B2B clients
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts
- Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
- Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
- Strong written and spoken communication skills sufficient to lead senior calls and defend recommendations under pressure
- Requires 4 overlap hours with 9am–5pm EST
- Full-time Canadian residency for comprehensive health, dental, and eye care eligibility
Benefits:
- 5 weeks of paid time off
- Competitive compensation plus quarterly bonuses
- Flexible working hours
- Paid training (school, events, conferences)
- Comprehensive health, dental, and eye care for full-time Canadian residents only
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