Performance Marketing Specialist – Media Buyer
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Job Description
Performance Marketing Specialist managing paid media campaigns for Dubai real estate. Planning, executing, and optimizing lead generation across various paid advertising platforms.
Responsibilities:
- Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
- Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
- Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
- Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
- Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
- Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
- Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
- Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
Requirements:
- 3–4+ years of experience in Performance Marketing or Media Buying.
- Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
- Demonstrated success in generating qualified international real estate leads.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- YouTube Ads
- Snapchat Ads
- Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
- Experience managing advertising budgets and improving lead quality while maintaining target CPL.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication skills in English.
- Self-motivated, proactive, organized, and able to work independently in a remote environment.
Benefits:
- Competitive salary
- Fully remote work environment.
- Opportunity for long-term collaboration and career growth.
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