PPC Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
PPC Strategist managing paid advertising campaigns across various platforms for small-to-mid-sized businesses. Collaborating with clients and account managers to optimize performance outcomes.
Responsibilities:
- Develop and manage paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads
- Lead keyword research, audience targeting, and competitive analysis to sharpen campaign positioning
- Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis
- Write ad copy and collaborate with designers on creative assets that perform
- Manage budgets and bidding strategies to maximize return on ad spend
- Build and deliver client-facing performance reports with clear, actionable insights
- Manage conversion tracking and analytics through Google Tag Manager, Google Analytics, and platform pixels
- Lead client meetings, deliver performance updates, and maintain ongoing communication to build strong, consultative relationships
- Own campaign strategy end-to-end, directing contractors and leveraging AI tools to support execution and implementation
- Partner with account managers and clients to ensure campaigns are aligned with business goals
- Stay current on platform updates, algorithm changes, and emerging PPC trends
Requirements:
- 3+ years of hands-on experience managing PPC campaigns for small-to-mid-sized businesses across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn
- Proven experience in a client-facing role, with the ability to build relationships, lead meetings, and communicate PPC performance clearly to non-technical stakeholders
- Strong copywriting skills with the ability to write ad copy that converts
- Proficiency in conversion tracking, audience segmentation, and retargeting strategies
- Ability to analyze campaign data and translate it into clear recommendations
- Experience managing client accounts across multiple industries
- Comfortable working independently in a remote environment while staying aligned with team strategy
- Must be located within the continental United States.
- Must be legally authorized to work in the U.S. without employer sponsorship, now or in the future.
Benefits:
- Health, dental, and vision insurance
- Simple IRA with a 3% dollar-for-dollar company match
- Paid time off starting at 12 days per year and increasing with tenure, up to 30 days for long-term team members
- 9 paid holidays, with the option to swap for a cultural or religious holiday that matters to you
- Fully remote, work from wherever you do your best thinking
- HeyTaco peer recognition program is a small but genuine way teammates appreciate each other
Similar Jobs
Paid Media Strategist
Paid Media Strategist responsible for the execution and performance of paid media campaigns. Collaborating with clients and internal teams to drive marketing results based in Nicaragua.
Performance Marketer
Performance Marketer responsible for scaling and optimizing Paid Ad campaigns across various platforms. Leading Performance-Pipeline from impression to high-ticket sale with close collaboration with teams.
Paid Ads Manager
Paid Ads Manager optimizing paid advertising campaigns for Argumentorik-Akademie. Focus on achieving maximum output on advertising investment with robust campaign strategies.
Head of Performance Marketing
Head of Performance Marketing responsible for high-level acquisition strategies for Argumentorik Akademie. Leading all paid channels and tracking performance metrics across digital platforms.
Lead Performance Marketer
Lead Performance Marketer responsible for scaling paid marketing efforts for high-ticket products at Argumentorik-Akademie GmbH. Collaborating with cross-functional teams to optimize marketing funnels and achieve KPIs.
Funnel & Performance Marketer
Funnel & Performance Marketer optimizing paid traffic and funnel conversions for coaching programs. Collaborating with teams to enhance performance and achieve measurable profitability.
Senior Paid Media Manager
Senior Paid Media Manager for KnowFully Learning Group managing paid media across healthcare brands. Leading strategy and execution of campaigns in Google and Meta to optimize acquisition efforts.
Display Ads Manager
Display Ads Manager at CoVet overseeing paid media campaigns including display and video. Focused on optimizing performance in a fast-paced veterinary industry setting.
Director of Demand Generation
Director of Demand Generation responsible for driving pipeline and revenue growth at Akuity. Leading demand generation strategy and execution to reach technical audiences.
Paid Media Manager
Paid Media Manager conducting strategic consultation for clients in an established E-Commerce agency. Ensures effective management of advertising budgets through Meta and Google Ads campaigns.
Paid Ads Specialist
Paid Ads Specialist managing and optimizing paid advertising campaigns across Google Ads and Meta Ads. Collaborating with teams to support client growth and e-commerce objectives in a remote setup.
Manager, Local Studio Marketing – Paid Media
Manager of Local Studio Marketing & Paid Media at WellBiz Brands driving performance across paid media channels. Collaborating with franchise owners and agency partners to optimize media strategies.
Director, Demand Generation
Director of Demand Generation at Parkade, leading demand generation strategies to drive qualified opportunities. Focused on optimizing and scaling multi-channel marketing efforts for B2B growth.
Senior Performance Marketing Specialist
Performance Marketing Specialist optimizing campaigns for easycosmetic. Collaborating across teams to drive results in performance marketing.
Senior Paid Search Manager
Lead Paid Search strategy and performance across client accounts at Go Fish Digital. Oversee execution, optimizations, and cross-channel collaboration in a client-facing role.
Senior Director, Paid Search
Sr. Director, Paid Search at Go Fish Digital leading strategy and performance across client portfolios. Driving measurable business impact through paid search while overseeing team performance and guiding strategic direction.
Affiliate, Performance Marketing Specialist
Affiliate Marketing Specialist focusing on performance-driven marketing across High Tide's cannabis brands. Managing partnerships, advertising platforms, and optimizing revenue growth while working remotely from Brazil.
Real Estate Leads Manager
Real Estate Leads Manager responsible for managing inbound real estate leads within U.S. operation. Coordinating lead assignments and tracking follow-ups across various platforms.
Performance Marketing Specialist
Performance Marketing Specialist at easycosmetic optimizing Google Ads and Meta Ads campaigns. Collaborating with teams to analyze performance and increase ROI in a dynamic environment.
Senior Marketing Campaign Manager
Senior Marketing Campaign Manager responsible for executing and optimizing multi-channel campaigns across 12 brands for a values-driven company. Ensuring timely delivery and effective messaging in a remote work setup.