PR & Brand Partnerships Manager
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Job Description
PR & Brand Partnerships Manager responsible for executing earned media strategies and strengthening brand presence at a remote-first mental healthcare company.
Responsibilities:
- Bring to Rula a strong understanding of today’s earned media and brand partnership landscape
- Help execute Rula’s top-of-funnel earned strategy with a focus on consumer PR, brand and cultural partnerships
- Translate strategy into high-impact programs and campaigns that elevate Rula’s visibility, strengthen brand trust, and support key business priorities
- Build and manage relationships with media, brand partners, influencers, mental health advocates, industry leaders, and other strategic collaborators
- Secure high-quality earned coverage and activating timely cultural moments
- Support executive and clinician thought leadership
- Shape how Rula shows up in the world
Requirements:
- 5+ years of experience in public relations, earned media, and/or brand partnerships, either in-house or at an agency, with a proven track record of executing integrated campaigns that drive brand awareness, credibility, and trust
- Demonstrated proficiency in developing and executing earned media strategies, with the ability to ground recommendations in historical performance, audience insights, and cultural relevance
- Strong expertise crafting compelling press communications, including press releases, timely media pitches, executive and cross-functional announcements, and narrative frameworks aligned to brand priorities
- Experience managing day-to-day PR agency relationships, including developing clear and strategic briefs, providing timely and actionable feedback, and building strong, collaborative partnerships to drive high-quality earned media outcomes
- Proven skill to source, negotiate, manage, and activate brand partnerships, including influencer, ambassador, and thought-leader collaborations (e.g., creators, celebrities, industry experts, or mental health advocates), in service of earned media, brand, or campaign objectives
- Experience collaborating cross-functionally with Brand, Social, Growth, Product Marketing, and Communications teams to support integrated launches and dynamic multi-channel campaigns
Benefits:
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fund team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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