Director, Media and Partnerships Strategy
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Job Description
Director role managing media and partnerships strategy within PartnerCentric's paid media team. Responsible for building high-value media programs and optimizing client revenue.
Responsibilities:
- Director, Media and Partnerships Strategy plays a pivotal role within PartnerCentric’s paid media organization, reporting to the SVP of Applied AI & Vertical Strategy.
- This role combines strategic thinking with hands-on execution to design, grow, and optimize high-value paid media programs that drive measurable client revenue.
- Help shape the future of performance-based marketing by blending intellectual curiosity, commercial acumen, and a forward-thinking approach to media investment.
- Identify, develop, and activate AI-generated influencers and creator ecosystems as part of innovative media and partnership strategies.
- Support the company’s paid media and publisher ecosystem strategy while actively collaborating with key clients on planning, optimization, and strategic initiatives.
- Cultivate and manage strategic relationships across a broad and constantly evolving media and partner landscape while coaching and developing team members.
Requirements:
- 5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development.
- Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments.
- Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts.
- Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media.
- Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus.
- Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results.
- Experience managing or mentoring team members, including involvement in hiring, training, or process development.
- Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders.
- Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships.
Benefits:
- We support remote work styles for anyone legally authorized to work in the U.S. without employer sponsorship.
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