Principal Product Manager, Growth and Experience

Posted 58mins ago

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Job Description

Principal Product Manager growing Change.org’s Ideas for Change civic participation platform. Improving voting funnels, engagement, retention, and viral growth for democratic participation.

Responsibilities:

  • Shape how participants discover, engage with, and return to Ideas for Change
  • Own key moments in the participant journey, driving conversion, lasting engagement, and invitation into the conversation
  • Set baselines for conversion, CAC, and return rates; identify funnel drop-off points and build the growth plan
  • Ship improvements across activation, idea, goal, and policy voting to lift conversion
  • Create touchpoints and habits that bring participants back through each voting round
  • Optimize the ad-to-landing-page funnel
  • Grow earned reach through social sharing and viral loops
  • Align design, engineering, data, and other teams on growth experiments and decisions

Requirements:

  • 8+ years of product management experience, including significant experience owning growth, engagement, or conversion outcomes for a consumer-facing product
  • Experience owning a multi-step user funnel end to end, from acquisition to repeated use, with a clear story of what moved the numbers
  • Experimentation experience from hypothesis to decision in a high-traffic consumer product
  • Proficiency designing retention and re-engagement through habits, triggers, and return loops that bring users back over time
  • Background driving earned or organic growth through sharing, referral, or viral loops
  • Understanding of acquisition, conversion, and CAC across a funnel
  • Experience using data to identify participant drop-off and design tests
  • Experience designing participant journeys through activation, idea, goal, and policy voting
  • Experience collaborating cross-functionally with design, engineering, and data teams
  • Experience using AI tools on real work and building consistent AI work habits
  • Must be based in the United States

Benefits:

  • Unlimited PTO
  • 18 weeks of fully paid parental leave
  • 100% company-paid healthcare premiums
  • Wellness perks