Principal Product Marketing Manager – AI
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Job Description
Lead product marketing strategy for Actian's AI products and portfolio in database and data intelligence. Positioning and messaging with a strong focus on market expansion for AI solutions.
Responsibilities:
- Lead product marketing strategy for Actian's database, data intelligence, and business intelligence portfolio
- Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies
- Partner with R&D and SE teams to translate engineering concepts into user-centric messaging
- Create sales plays and campaigns that drive adoption and pipeline impact
- Build and deliver internal enablement materials and training
- Monitor competitive landscape and provide strategic recommendations for product positioning
Requirements:
- 5+ years’ PMM experience in enterprise software with a focus on data, analytics, cloud, SaaS, or adjacent technologies
- 1-2 years’ PMM experience owning AI/ML products with hands-on experience deploying or running AI agents or AL/ML workflow automations
- Strong understanding of AI/ML ecosystem and trends including AI data analysts, MCP servers, LangGraph, vector databases, RAG, and LLM applications
- Exceptional storytelling ability with talent for translating technical features into business value
- Experience with free trials and product-led sales growth models
- Technical background preferred
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