Product Marketing Lead
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Job Description
Product Marketing Lead driving positioning and narrative across diverse audiences for a logistics platform powering modern commerce. Collaborating with sales, product, and marketing teams to enhance product strategy.
Responsibilities:
- Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping
- Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement of whether the launch actually moved the business
- Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter, so Product can build against truth and Sales can sell against reality
- Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a Sales rep can use in a deal at 4pm on a Friday
- Build the launch system itself (the cadence, the rituals, the templates, the prompts, the playbooks) so each launch compounds rather than getting reinvented
- Partner with Sales as a strategic peer. Be the deepest student of our market, our buyers, and the problems they're actually trying to solve, and the best teacher of it across the org. But also build the system so your knowledge scales without you: living competitive intel, talk tracks grounded in real customer signal, enablement that a rep can pull from at 4pm on a Friday without pinging anyone. The best PMM isn't the one who answers every ping. It's the one who built the system that made most of them unnecessary.
- Partner with Product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it
- Equip the org. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint
- Build and grow the PMM function over time as Nash scales
Requirements:
- 8+ years in product marketing or adjacent roles, with shipped work at a high-growth B2B technology company that you can defend in detail (the decisions, the tradeoffs, the outcomes)
- Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three
- Has owned positioning and launches for a complex platform product (infrastructure, fintech, devtools, data, logistics) where the buyer is technical and the stakes are real
- Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as the core of your workflow of how you actually get things done, not just a copy editing tool.
- Strong narrative and writing craft. You can hold a worldview in your head and turn it into copy that sticks
- Comfortable in the data. Funnel, deal, pipeline, win/loss; happy to sit in a CRM and pull the truth yourself rather than wait for a dashboard
- Customer-obsessed. You measure your week by how many real customer conversations you had, not how many decks you produced
- Strong opinions, communicated clearly, updated quickly when the evidence changes
- Has built or scaled a PMM function before, or is genuinely ready to do so for the first time
- Bonus: prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer; time spent as a PM or in a customer-facing role earlier in your career; built and shipped your own side project using AI tools
Benefits:
- Competitive compensation and opportunity for equity
- Flexible paid time off
- Health, dental, and vision insurance
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