Go-To-Market Program Enablement Analyst
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Job Description
Join Acronis as a Program Enablement Analyst, managing Go-To-Market performance metrics and insights. Collaborate with cross-functional teams to drive conversion rates and operational scalability.
Responsibilities:
- Monitor and analyze MQL → Opportunity conversion performance, including volume, velocity, and quality
- Track and enforce SLA adherence and funnel stage progression timelines across Marketing and Sales
- Identify funnel bottlenecks, leakage points, and process inefficiencies, and drive actionable improvements
- Own execution of the Health & Discipline framework, ensuring consistent adoption across regions
- Maintain and enhance account-centric GTM visibility across accounts, opportunities, and contacts
- Ensure data integrity, consistency, and completeness across Salesforce and related GTM systems
- Support governance and optimization of Salesforce campaign hierarchy and attribution models
- Build and maintain dashboards tracking: Conversion rates and funnel, velocity; Pipeline progression and coverage; SLA adherence and discipline metrics
- Translate data into clear insights and recommendations for Marketing, Sales, and leadership stakeholders
- Partner with Regional Marketing, Sales, and RevOps teams to drive adoption of GTM standards and processes
- Support GTM Enablement initiatives, particularly within the Service Provider ecosystem
- Act as a bridge between strategy and execution, ensuring alignment across teams and systems
Requirements:
- 2–5 years of experience in Revenue Operations, Marketing Operations, GTM Analytics, or similar roles
- Strong hands-on experience with Salesforce (campaigns, opportunities, reporting, data models)
- Proven experience analyzing funnel metrics (MQL, SQL, conversion rates, pipeline velocity)
- Experience building dashboards using Salesforce, Tableau, Power BI, or similar tools
- Strong analytical skills with ability to identify root causes and drive actionable insights
- Experience working cross-functionally with Marketing, Sales, and RevOps stakeholders
- Solid understanding of GTM processes, funnel management, and pipeline governance
- Strong attention to detail and commitment to data accuracy and reporting integrity
- Ability to operate in a fast-paced, cross-regional environment with multiple stakeholders
- Excellent communication skills with ability to translate data into business impact
Benefits:
- Health insurance
- Paid time off
- Flexible working arrangements
- Professional development opportunities
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