Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at Fingerprint leading product launches and driving go-to-market strategies. Collaborating cross-functionally to deliver compelling messaging and ensure successful market entry.
Responsibilities:
- Own and drive end-to-end go-to-market strategy and product launches, using launches as a core lever for brand growth and pipeline generation
- Partner deeply with Product and Engineering to translate roadmap into clear, actionable GTM plans and ensure early-stage readiness
- Lead structured, high-quality launch execution with strong cross-functional alignment, clear timelines, and accountability across all workstreams
- Translate complex technical capabilities (APIs, signals, device intelligence) into clear, accurate, and compelling narratives for both technical and business audiences
- Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces
- Build and scale competitive intelligence and market insight frameworks to inform strategy, positioning, and differentiation
- Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team
- Enable sales with clear narratives and high-impact assets that support complex enterprise deal cycles
Requirements:
- 6–10 years of product marketing experience in B2B SaaS
- Proven track record of owning and executing successful product launches
- Experience marketing technical products (APIs, developer tools, cybersecurity, fraud, or infrastructure)
- Strong technical aptitude with the ability to quickly understand how products work
- Ability to translate complex concepts into clear, compelling messaging
- Excellent written and verbal communication skills
- Strong content development and storytelling ability
- High ownership mindset and detail oriented - proactive, self-directed, and results-driven
- Comfortable operating in fast-paced, high-growth startup environments
- Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, and Zoom.
- Nice to have:
- Experience in fraud, identity, or cybersecurity
- Prior startup experience
Benefits:
- Competitive salary
- Opportunities for professional development
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