Product Marketing Manager – Platform, Enterprise
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Manager supporting FICO's enterprise platform go-to-market strategy while collaborating across various teams. Driving messaging and ensuring alignment with product functionality and market needs.
Responsibilities:
- Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
- Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs.
- Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation.
- Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives.
- Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns.
- Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences.
- Equip the sales organization with tools, materials, and training to enhance sales effectiveness.
- Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling.
- Develop repeatable frameworks that scale knowledge across global teams.
- Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders.
- Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.
Requirements:
- Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role.
- BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus.
- Intellectually curious: motivated to dive deep into complex topics and make them accessible.
- Storyteller and communicator: exceptional writing, visual, and verbal communication skills.
- Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies.
- Collaborative learner: eager to grow alongside senior marketers and technical experts.
- Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders.
- Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.).
- Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments.
Benefits:
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Similar Jobs
Director, Product Marketing
Director of Product Marketing at Tempo leading GTM strategy for enterprise platform. Driving persona mastery, ecosystem amplification, and sales enablement for B2B SaaS solutions.
Go to Market Automation Specialist
GTM Automation Specialist enhancing ZayZoon's systems and automating processes related to financial wellness. Collaborating with Sales and Marketing to streamline outreach and optimize performance.
ATC, Sin Experiencia
Customer Service role at MDY contact center delivering assistance remotely. Join a team with over 28 years of experience in telecommunications.
GTM Enablement Manager
GTM Enablement Manager at Cerby creating onboarding and ongoing training for customer-facing teams in a cybersecurity company. Collaborating across Sales, Marketing, and Product to enhance team effectiveness.
Director of Go-To-Market – SaaS
Director of Go-to-Market leading global GTM strategy for SalesCloser.ai. Managing product positioning, launches, and revenue impact with a focus on SaaS.
Technical Product Marketing Manager – AI & Cloud Solutions
Technical Product Marketing Manager leading narratives for Connectivity and Cloud Solutions. Collaborating with cross-functional teams to drive market strategies and optimize customer engagement.
Product Marketing Manager
Product Marketing Manager focused on data portfolio for life sciences market segment at Truven. Act as the link between product, sales, and marketing teams to drive product growth and adoption.
Go-To-Market Program Enablement Analyst
Join Acronis as a Program Enablement Analyst, managing Go-To-Market performance metrics and insights. Collaborate with cross-functional teams to drive conversion rates and operational scalability.
Product Marketing Manager
Product Marketing Manager at LandTech managing product narrative and go-to-market strategy. Leading sales enablement and product adoption initiatives in a B2B SaaS environment.
Senior Product Marketing Specialist – Enablement
Senior Product Marketing Specialist empowering sales teams with strategies for EnergyHub's solutions. Focused on driving scalable commercial excellence and effective communication of complex concepts.
Head of GTM Narrative
Senior editorial leader at Neara developing strategic narratives on energy infrastructure risks. Engaging with senior utility leaders and shaping industry conversations around resilience and regulation.
GTM Operations Specialist
GTM Specialist responsible for managing commercial pipeline execution at Truelogic. Collaborating with U.S. companies on impactful projects while ensuring operational excellence in sales.
GTM Operations Specialist
GTM Operations Specialist managing commercial pipeline efficiency and CRM data quality for Truelogic. Coordinating with teams to ensure no deals are forgotten.
GTM Operations Specialist
GTM Specialist managing the execution and movement of commercial pipeline for Truelogic. Coordinating leads and ensuring pipeline velocity and CRM data integrity.
GTM Operations Specialist
GTM Specialist handling commercial pipeline operations for a leading nearshore tech provider. Collaborating with teams and ensuring smooth progress from lead to proposal stages.
Senior Product Marketing Manager
Senior Product Marketing Manager at Fingerprint leading product launches and driving go-to-market strategies. Collaborating cross-functionally to deliver compelling messaging and ensure successful market entry.
Product Marketing Lead
Product Marketing Lead driving positioning and narrative across diverse audiences for a logistics platform powering modern commerce. Collaborating with sales, product, and marketing teams to enhance product strategy.
GTM Enablement – Outbound
Build outbound playbooks and training for SDRs at ElevenLabs, focusing on effective outbound motion in AI. Work with global team to enhance performance and training.
GTM Systems Admin, Support
Customer Success Systems Administrator optimizing Zendesk and supporting Customer Success platforms at Harvey. Collaborate with teams to ensure seamless customer experience and system integration.
Product Marketing Manager
Product Marketing Manager at 9amHealth driving patient activation and engagement through data-driven strategies. Responsible for enrollment optimization and cross-functional collaboration to enhance product offerings.