Product Marketing Manager
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Job Description
Product Marketing Manager focused on data portfolio for life sciences market segment at Truven. Act as the link between product, sales, and marketing teams to drive product growth and adoption.
Responsibilities:
- Drive Market Share: Increase our footprint within the life sciences segment by effectively positioning and differentiating our data solutions.
- Provide Market Intelligence: Monitor the life sciences landscape and adjacent markets.
- Gather actionable insights on market trends, competitor movements, and regulatory changes to inform our product and marketing strategies.
- Define Segmentation and Personas: Define and maintain deep, actionable buyer personas.
- Segment the life sciences market to identify high-value targets and tailor our approach to address their specific pain points and goals.
- Improve Product Adoption: Accelerate the uptake of new features and existing products among current life sciences clients through targeted lifecycle marketing and clear communication.
- Enable Sales Success: Reduce the sales cycle length and increase win rates by equipping the sales team with precise messaging and highly effective collateral.
- Develop high-quality sales artifacts tailored to the life sciences segment.
Requirements:
- A proven track record of applying deep B2B product marketing expertise, specifically within healthcare data or technology for the life sciences market (biopharmaceutical, medical devices).
- The ideal candidate will have 8+ years of experience, including product marketing ownership and demonstrated impact on business performance.
- Proven experience contributing to product and marketing strategy to drive growth, differentiation, and customer adoption.
- Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required.
- Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader, company-wide initiatives.
- Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
- A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.
- Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
- Strong analytical skills to interpret market data and translate it into actionable business strategy.
Benefits:
- Remote first / work from home culture
- Flexible vacation to help you rest, recharge, and connect with loved ones
- Paid leave benefits
- Health, dental, and vision insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
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