Product Marketing Manager
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Job Description
Product Marketing Manager at LandTech managing product narrative and go-to-market strategy. Leading sales enablement and product adoption initiatives in a B2B SaaS environment.
Responsibilities:
- Own positioning, messaging, and narrative for our platform and its product lines: LandInsight, LandAI, LandAction, and LandFund
- Lead go-to-market strategy for new feature launches and product updates, working closely with Product and Commercial
- Build and maintain sales enablement collateral (battlecards, pitch decks, objection handling guides, and competitive intelligence) so the sales team can win more confidently
- Define and articulate customer personas and ICP for the UK and US markets, keeping positioning sharp as the product evolves
- Own the case study and customer advocacy programme, identifying, developing, and publishing stories that prove value at every stage of the funnel
- Drive product adoption through targeted communications and lifecycle campaigns in partnership with the Growth team
- Monitor the competitive landscape and translate findings into actionable positioning decisions
- Be the internal voice of the customer, bringing market insight into product and commercial conversations
Requirements:
- 3–5 years of product marketing experience in B2B SaaS (PropTech, LegalTech, or data intelligence backgrounds particularly relevant)
- Demonstrable experience owning end-to-end go-to-market for product launches, not just contributing to them
- Strong sales enablement track record; you've built materials that sales teams actually use
- Excellent written communicator — you can write for a technical expert and a non-technical buyer in the same week
- Experience supporting or building PLG programmes, understanding how product usage data, lifecycle triggers, and self-serve motions connect to revenue
- Comfortable working with qualitative and quantitative data to inform positioning decisions
- Comfortable producing customer-facing communications including onboarding emails, in-app messaging, and help centre content
- HubSpot experience is a plus. Familiarity with lifecycle workflows, email campaigns, and contact management will help you hit the ground running
- Experience with in-app messaging or customer communication platforms (e.g. Intercom, Pendo, Appcues) is a plus — hands-on experience maintaining a knowledge base or self-serve resource particularly welcome
- Familiarity with the UK planning or property development landscape is a plus, not a requirement
Benefits:
- Competitive Salary + Company Equity Scheme
- Remote-First Flexible Working
- Private Health and Dental Insurance (with the option to add dependants)
- Pension Scheme (company contributions increasing with tenure)
- Group life assurance of 4 x Salary
- 27 days Paid Holiday (plus bank holidays)
- £500 Growth Fund
- £200 Remote Working Fund
- Flexible Bank Holidays + Unlimited Unpaid Holidays
- Company Away Days + Volunteer Charity Day
- Reward and Recognition Programme
- Anniversary Awards
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