Principal Product Marketing Manager, Partners
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Job Description
Principal Product Marketer for Integrations and Partners at a SaaS company designing go-to-market strategies and managing partner marketing programs across multiple projects.
Responsibilities:
- Develop and execute the end-to-end GTM strategy for all new product integrations and partner launches.
- Creating joint value propositions, co-marketing collateral, and partner-facing enablement materials.
- Manage multiple complex launch timelines simultaneously, ensuring all cross-functional teams (Sales, Product, Marketing, Partner) are aligned.
- Produce high-quality, compelling content (e.g., solution briefs, web pages, blogs, webinars) that clearly articulates the "better together" story.
- Act as a key influencer with partner leadership and internal executives to secure buy-in and resources for co-marketing initiatives.
- Collaborate with the demand generation team to create and run partner-related campaigns.
- Establish and track key performance indicators (KPIs) for partner marketing activities, reporting on success and iterating quickly.
Requirements:
- 5+ years of experience in B2B SaaS product marketing, with a strong emphasis on partner marketing or integration launches.
- Proven ability to thrive in a fast-paced, agile startup environment and deliver high-quality results under tight deadlines.
- Exceptional organizational and project management skills, with a track record of managing complex, cross-functional launches.
- Demonstrable experience influencing senior stakeholders and cross-functional teams.
- Outstanding written and verbal communication skills, with a talent for simplifying complex technical concepts.
- Experience in financial services or fintech is a strong plus.
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