APAC GTM Lead
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Job Description
APAC GTM Lead driving growth and trading volume at Decibel, a crypto derivatives exchange in APAC. Collaborating with KOLs and traders to build relationships and strategies.
Responsibilities:
- Build and execute Decibel’s GTM strategy across APAC, prioritizing distribution channels that drive measurable trading volume.
- Own performance metrics for user acquisition, active trading users, and regional volume growth.
- Serve as the primary liaison with a regional KOL agency.
- Evaluate, onboard, and manage KOLs across multiple markets.
- Lead campaign planning, execution, and optimization; ensure alignment with Decibel’s brand and target user segments.
- Design, launch, and scale Decibel’s APAC affiliate program.
- Partner with head of decibel foundation to build and implement incentive structures that attract high-quality traders, not just traffic.
- Manage dashboards, tracking, payouts, fraud monitoring, and optimizations.
- Identify, target, and onboard high-volume traders and prop groups.
- Manage the VIP program, including tier structures, rebates, incentives, and personalized support.
- Develop relationships with trading communities, market makers, regional prop desks, and local crypto institutions.
- Evaluate and pursue growth partnerships (media, communities, trading tools, aggregators) that amplify reach.
- Serve as the APAC voice for user needs; collect insights from traders and partners.
- Work closely with Product, Marketing, and Operations to refine features, campaigns, and market strategies.
Requirements:
- 5+ years experience in crypto growth, BD, GTM, or trading-focused partnerships in APAC.
- Deep APAC ecosystem knowledge — KOLs, communities, local platforms, and trading cultures across KR/CN/SEA.
- Proven track record running affiliate/referral programs or influencer/channel-driven growth loops.
- Experience working directly with whales, prop firms, or VIP traders; ability to build trust and close high-impact relationships.
- Strong understanding of perps, derivatives, CEX/DEX trading, and incentive mechanics.
- Analytical mindset with comfort around KPIs, volume analysis, trader segmentation, and incentive modeling.
- Ability to operate autonomously in a fast-paced, zero-to-one environment.
- Strong communication and negotiation skills across diverse cultural contexts.
- Crypto-native: understands market structure, incentives, narratives, and trader psychology.
Benefits:
- Insurance premium coverage
- Flexible vacation time
- Competitive Salary
- Protocol Token Grants
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