Product Marketing Manager
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Job Description
Product Marketing Manager at 9amHealth driving patient activation and engagement through data-driven strategies. Responsible for enrollment optimization and cross-functional collaboration to enhance product offerings.
Responsibilities:
- Own end-to-end engagement from first touch through active care and retention.
- Analyze conversion, drop-off, and activation metrics across web, app, and clinical workflows.
- Identify friction points and abandonment drivers using behavioral data and AI-supported analytics.
- Develop hypotheses and testing plans to improve enrollment and activation.
- Partner with Product, Marketing, and Clinical teams to implement funnel and messaging optimizations.
- Use automation and predictive insights to improve targeting and outreach timing.
- Drive adoption of core features, programs, and care pathways.
- Develop engagement strategies that encourage consistent platform usage.
- Partner with Product to improve UX, onboarding, and in-product guidance.
- Monitor feature usage and patient behavior to inform roadmap priorities.
- Optimize communication pathways to increase billable participation.
- Identify opportunities to increase utilization through data-driven targeting.
- Measure impact of engagement initiatives on revenue performance.
- Conduct user research, surveys, and behavioral analysis.
- Translate insights into actionable product and marketing recommendations.
Requirements:
- 5–8+ years in product marketing, growth, lifecycle, or analytics roles
- Experience optimizing digital funnels in SaaS, health tech, or consumer platforms
- Strong analytical and experimentation background
- Comfort working with data platforms, automation tools, and emerging AI solutions
- Experience partnering with Product and Engineering teams
- Familiarity with healthcare or wellness brands
- Excellent communication and stakeholder management skills
- Strategic thinker with strong execution discipline
- Comfortable in fast-paced, evolving environments
Benefits:
- Health, dental, and vision insurance
- Flexible PTO
- Work from home options
- Professional development budget
- Support for continuing education
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