Senior Product Marketing Manager
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Job Description
Product marketer leading go-to-market strategies for Kentik's network intelligence solutions. Collaborating with sales, marketing, and product management to enhance business impact.
Responsibilities:
- Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions
- Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market.
- Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
- Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
- Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
- Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
- Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
- Create effective plays and enablement for sales and CS teams
- Work closely with product management to align marketing with product features and roadmap
Requirements:
- 4+ years experience in product or solutions marketing in a high growth software organization
- Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers
- Experience defining and leading product launches in matrixed environments
- Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
- You must be comfortable communicating at all levels within Kentik, customers, and partners, including executive and C-level leaders
- You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans
- A deep sense of ownership and accountability is required along with the ability to influence and inspire
- Strive for excellence with a sharp eye for messaging accuracy and alignment
Benefits:
- 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
- Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
- Paid family & medical leave
- Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
- 401(k) retirement account
- Home office reimbursement
- Stock options
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