Senior Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product Marketing Manager overseeing enterprise-level strategic narrative for product portfolio at CAQH. Driving product launches, messaging frameworks, and commercial enablement in a fully remote environment.
Responsibilities:
- Own the enterprise-level strategic narrative for product portfolio
- Develop and maintain core product narratives, value propositions, and messaging frameworks
- Lead marketing for go-to-market planning for new products and major enhancements
- Create, maintain, and update high-impact enablement materials for sales team
- Analyze market trends, buyer behavior, and competitor positioning
- Define and own the product marketing strategy and annual plan across the portfolio
Requirements:
- 6+ years of product marketing experience in B2B healthcare technology
- Proven experience launching products, building GTM plans, and tracking outcomes
- Experience navigating buying cycles with multiple stakeholders
- Deep experience creating compelling messaging for complex, multi-product solutions targeting different personas and markets
- Experience in marketing to Health Plans required
Benefits:
- medical, dental, and vision coverage
- 401(k) with company contributions and matching
- paid parental leave
- tuition assistance
- generous paid time off
Similar Jobs
Director, GTM Strategy – Transformation
Sales GTM Strategy & Transformation Director leading strategic initiatives and collaborating across teams at Cisco. Developing growth plans and guiding a sales strategy team to achieve sales targets.
GTM
GTM role focusing on Zapier's intersection of automation and AI. Engage in enterprise and mid-market sales and solutions architecture.
Head of Go-To-Market
Business Development Manager driving sales efforts for military optical systems at ZeroMark. Seeking candidates with defense industry experience and strong communication skills.
AI Workflow Specialist – GTM
AI Workflow Specialist managing AI-driven go-to-market processes for qualified leada in Germany. Involves data acquisition, outreach automation, and risk assessment to enhance revenue growth.
Senior Product Marketing Manager
Sr. Product Marketing Manager leading product marketing activities for enterprise AppSec solutions and crafting compelling messaging to protect applications from threats.
Senior Alliance & Industry Product Marketing Manager
Senior Alliance & Industry Product Marketing Manager at Nerdio developing go-to-market strategies for technology partnerships. Building industry-specific messaging frameworks for key alliance partnerships.
Product Marketing Director
Product Marketing Director driving growth and market impact for NWEA MAP Growth products. Collaborating cross-functionally to enable sales and create compelling messaging.
Senior Product Marketing Manager
Sr. Product Marketing Manager shaping ThreatDown’s product narrative for cybersecurity solutions. Owning positioning, messaging, and go-to-market execution for key products and initiatives.
Product Marketing Manager, Managed Markets
Product Marketing Manager supporting cardiac management solutions at ZOLL. Leading market strategies and engaging with healthcare professionals and patients for innovative device marketing.
Product Marketing Specialist
Product Marketing Specialist at Bluesight, a healthcare information tech company, focused on enhancing pharmacy efficiency and visibility through innovative solutions.
Operations Excellence Manager – Growth and Go-To-Market
Operations Excellence Manager at Guidelight Health driving growth and operational excellence. Shaping strategies for market entry and operational success across clinic locations.
Senior Product Marketing Manager, 1 yr Contract
SaaS Product Marketing Manager delivering insights and go-to-market strategies for TrustArc capabilities in a contract role.
GTM Systems Lead
Own the technical backbone of revenue organization at Maven AGI, an enterprise AI platform. Responsible for Salesforce optimization, system architecture, and GTM tooling management.
Product Marketing Manager
Product Marketing Manager for eastern Odisha FMCG company. Leading outbound marketing and analyzing market trends to promote products.
Senior Staff Product Marketing Specialist
Senior Staff Product Marketing Specialist focusing on Channel engagements for Industrial Solutions. Collaborating with Sales and Product Groups for marketing plans and customer opportunities.
Senior Manager, Product Marketing
Senior Manager, Product Marketing responsible for leading go-to-market strategies and executing marketing plans for real estate services with strong cross-functional collaboration.
Senior Medical Representative – ETC, Pharma
Senior Medical Representative serving healthcare professionals in Vietnam. Developing customer relationships and providing market insights for Abbott's pharmaceutical division.
Manager, Digital Go-To-Market, US Bank Card
Digital Manager responsible for managing the creation and execution of long-term business strategies. Enhancing digital customer journeys and collaborating with senior leaders in a leading financial institution.
Product Marketing Manager
Product Marketing Manager at Front to drive strategic go-to-market execution across Marketing, Sales, and Partnerships. Focused on competitive intelligence and solutions marketing in B2B space.
Director, GTM Technology – Operations
Director of GTM Technology & Operations enhancing efficiency and scalability of Fleetio's GTM systems. Partnering with cross-functional teams to drive revenue growth and operational excellence.