Producer I, Social – FinLit
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Job Description
Social media producer creating short-form videos, graphics, and campaigns for Marketplace’s financial-literacy programs. Optimizing economic journalism across major social platforms for diverse audiences.
Responsibilities:
- Write and produce highly shareable social-first content, including short-form videos and graphics, for all social platforms
- Identify stories, moments and ideas from Marketplace’s financial literacy programs that can become compelling social content
- Develop original social videos by researching ideas, writing scripts, shaping hooks and selecting clips
- Write and edit social copy, headlines, captions, scripts and other audience-facing language
- Strategically schedule and publish content across social platforms
- Analyze social performance and produce regular campaign and content reports
- Collaborate with reporters, producers and hosts
- Use data to inform posting decisions
- Stay current with social media best practices
- Maintain consistent voice and branding across social platforms
- Cultivate conversations among audiences, hosts and reporters
- Develop and own the social strategy for the financial literacy portfolio
Requirements:
- Bachelor's Degree in Journalism or related field required
- 5+ years experience producing content for social platforms on behalf of a brand or media outlet
- Familiarity with financial literacy content and social media trends in the FinLit space
- Understanding of how creators and organizations engage audiences around economic topics
- Excellent editorial judgment and understanding of journalistic standards
- Demonstrated success producing engaging social content for a newsroom, media organization, publication or other editorial environment
- Strong knowledge of social media trends and best practices, including YouTube and TikTok
- Superb social copywriting and fact-checking skills
- Proficiency in Photoshop, Premiere, CapCut, DaVinci Resolve or similar editing software
- Ability to work effectively with minimal supervision
- Ability to meet deadlines and handle multiple responsibilities consistently
- Superior communication, organizational and collaborative skills
- Experience using social analytics and audience insights
- Ability to appear on camera or direct/edit on-camera video as needed
- Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
Benefits:
- Grant-funded two-year role
- Remote work arrangement
- Collective bargaining agreement between Marketplace and SAG-AFTRA
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