Product Manager II, Downstream Marketing
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Job Description
Product Manager overseeing downstream marketing strategies for medical devices at Enovis Corporation. Driving revenue growth through strategic positioning and cross-functional collaboration.
Responsibilities:
- Lead downstream strategy development for both sustaining and NPI product lines
- Develop targeting, positioning, claims, messaging, and sales tools for assigned product lines
- Lead commercial launch strategy, tactics, and execution
- Develop and execute pricing strategies
- Know marketing communication channels and how to effectively utilize them
- Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
- Develop deep clinical and technical knowledge for assigned product lines
- Develop and communicate objectives for clinical studies and testing to support claims and messaging
- Present frequently to senior leadership team
- Work closely with sales training/sales enablement to set training strategy for the product or portfolio
- Provide responsive sales support
- Communicate frequently with top sellers to understand needs and opportunities
- Partner with distributors to identify targets and assist in selling activities
- Partner with medical education to create events and agendas
- Lead surgeon training for assigned product lines
- Present product features, benefits, and surgical techniques to surgeon customers
- Communicate frequently with customers to deeply understand unmet needs and growth opportunities
- Maintain a strong understanding of the competitive landscape and market trends
- Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
- Develop and track KPIs
- Work closely with demand planning to develop forecasts for assigned product lines
- Support the field inventory team to optimize inventory usage
- Assist upstream marketing in product development activities
- Support product rationalization and obsolescence strategies and execution
Requirements:
- Bachelor’s degree
- 4+ years of medical device marketing or sales experience
- Ability to travel up to 50% of the time
- Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
- Strong analytical and problem-solving skills
- Demonstrated success in cross-functional collaboration
- Excellent presentation and interpersonal communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)
- Currently, Enovis does not provide sponsorship for employment visas and will not offer such sponsorship in the future.
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Spending and Savings Accounts
- 401(k) Plan
- Vacation, Sick Leave, and Holidays
- Income Protection Plans
- Discounted Insurance Rates
- Legal Services
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