Product Marketing Director – GRC
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Job Description
Product Marketing Director defining and owning the go-to-market strategy for GRC solutions. Leading narrative-building and addressing market needs at Workiva's AI-powered platform.
Responsibilities:
- Define and Own the Market Narrative
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
- Guide consistent messaging across campaigns, events, and executive communications
- Own the GTM strategy end to end, from launch planning through revenue impact
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
- Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
- Author and review content for campaigns, webinars, events, and demand generation programs
- Equip field teams with the training, content, and insights they need to shorten deal cycles
- Bring customer and competitive insights back into the business to shape strategy and global product direction
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
- Spot regulatory and market shifts early and position the organization ahead of them
Requirements:
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry
- Undergraduate degree in marketing or related field
- Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
- Familiarity with regulatory environments and experience running GTM across multiple countries
- Can make complex, technical products easy to understand for both executives and practitioners
- Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
- Track record of turning buyer and market insight into positioning that wins
- Uses AI tools regularly to work faster and sharpen strategy
Benefits:
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
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