Product Marketing Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Lead at CollegeVine managing AI platform and driving adoption in higher education sector. Collaborating with Product, Engineering, and Sales to ensure effective market launches and positioning.
Responsibilities:
- Own product positioning and narrative end to end
- Develop and maintain clear positioning, messaging, and value propositions grounded in real customer pain and outcomes.
- Be the source of truth for *what we sell, who it’s for, and why it matters*, ensuring consistency across Sales, CS, BD, Marketing, and Product conversations.
- Lead product launches and go-to-market execution
- Own the successful launch of all major product releases, ensuring 100% of launches land in visible external and internal channels.
- Coordinate launch planning across Product, Eng, FDE, GTM, and Marketing to ensure launches are timely, compelling, and adopted.
- Be the connective tissue between Product, GTM, and the market
- Stay deeply embedded with Product and Engineering to shape roadmaps, surface customer insights, and help prioritize work that drives real value.
Requirements:
- At least 2 years of experience in product marketing at a fast-paced startup
- Grade-A Professional who is highly organized, prepared, and delivers high-quality work on time
Benefits:
- Paid time off
- Flexible work arrangements
- Professional development
Similar Jobs
Product Marketing Manager
Product Marketing Manager supporting go-to-market strategies for Nylas' developer-focused platform. Leading customer insights and competitive analysis to drive adoption and revenue growth.
Product Marketing Manager
Product Marketing Manager managing go-to-market strategies and product positioning for Nylas. Collaborating with Sales and Product teams to drive adoption and revenue growth.
Principal Product Marketing Manager
Principal Product Marketing Manager responsible for go-to-market and product messaging for Ministry Brands. Leading commercialization efforts for SaaS solutions targeting faith-based organizations.
Product Marketing Intern
Intern at OpenX exploring digital advertising technologies and contributing to impactful projects in fast-paced environment.
Future Teammate, Go-to-Market
Future Teammate in Go-to-Market role at CollegeVine focused on improving operational efficiency in higher education. Join a remote team dedicated to transforming the student experience.
Senior Product Marketing Manager – Payments
Senior Product Marketing Manager developing marketing strategies for Socure's Payments product. Collaborating with teams to drive product awareness, adoption, and growth.
Senior Product Marketing Manager
Senior Product Marketing Manager developing strategies for KYA products at Socure. Leading market research and product launches to drive product awareness and growth.
Product Marketing Manager, Go-to-Market, Teilzeit
Product Marketing Manager developing content and strategies for product launches in software industry. Working remotely in Germany with focus on B2B marketing and cross-team collaboration.
Product Marketing Manager
Product Marketing Manager in rapidly growing EdTech company focusing on growth via monetization experiments and A/B testing. Collaborate cross-functionally to optimize web funnels and drive metrics.
Manager, Digital Go-To-Market – Consumer Deposits & Payment Products
Digital Manager managing long term strategy and roadmaps for consumer deposits and payment products at TD. Collaborates across teams to enhance and optimize digital customer journeys.
Product Marketing Manager, Payments
Product Marketing Manager responsible for positioning and messaging for payments solutions at EverCommerce. Engaging with product, marketing, and customer experience teams to drive payment adoption.
Director, Go-To-Market Strategy – Initiatives
Director of Go-To-Market Strategy driving initiatives to transform early education at Brightwheel. Leveraging AI and automation to improve operational efficiency.
Vendedor, Tienda Virtual, Ventas Call
ASASOR DE VENTAS CROSSELING CALL CENTER handling incoming calls. Working remotely with flexible schedules and sales bonuses.
Asesor ATC y Cross, Planilla Completa
Asesor ATC y Cross brindando atención al cliente de manera remota. Cumpliendo con indicadores de desempeño en campaña y realizando labores desde casa.
Senior Director of Product Marketing
Senior Director of Product Marketing leading GTM strategy and product launches at BuildOps. Transforming product narratives and positioning for vertical AI in commercial contracting space.
Go-To-Market Enablement Manager
Go-To-Market Enablement Manager to build enablement function for Sales and Customer Experience teams at LawVu. Focused on onboarding, continuous learning, and productivity tools.
Product Marketing Specialist
Product Marketing Specialist leading product marketing and content strategy for B2B SaaS platform in wealth management. Collaborating with sales and marketing teams to drive pipeline growth.
Product Marketing Manager
Middle Product Marketing Manager for BitePal app — a gamified food tracker by Reface. Leading product marketing initiatives and performance management for web funnels.
Go-to-Market Enablement Manager
GTM Enablement Manager optimizing sales enablement processes for a hospitality sales company. Leading training initiatives and collaborating with cross-functional teams for effective go-to-market strategies.
Product Marketing Intern
Supports marketing initiatives for Helium 10 Ads growth. Conducts competitive research and gathers customer insights to improve adoption.