Product Marketing Manager – Invoicing
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Job Description
Product Marketing Manager responsible for GTM strategy and driving adoption of Mercury's invoicing product. Focused on market insights and collaboration with cross-functional teams.
Responsibilities:
- Own GTM strategy for Mercury Invoicing including segmentation, messaging & positioning, and cross-functional launch planning and execution.
- Develop deep customer and market insights through qualitative/quantitative research and competitive intelligence to shape product, growth, and roadmap decisions.
- Drive acquisition and adoption by leading multi-channel marketing, experiments, and growth initiatives in partnership with product, growth, and creative teams.
- Champion the customer voice across the organization, ensuring customer needs meaningfully influence product development and prioritization.
- Measure, analyze, and optimize performance to refine GTM strategies and inform future product and marketing investments.
Requirements:
- 5+ years of B2B product marketing experience
- Previous demonstrated experience of developing and executing go-to-market strategies for new products
- Experience translating complex products into clear, compelling value propositions
- Ability to navigate ambiguity and hit goals with minimal direction
- Data-driven approach and growth mindset, with experience using analytics to optimize campaigns
- Strong operational skills and ability to coordinate cross-functional initiatives
- Experience working with product, engineering, growth, and creative teams
- Fintech experience is a plus
- Experience with data analysis, SQL is a plus
Benefits:
- The total rewards package includes base salary, equity (stock options), and benefits.
- Competitive salary and equity ranges highly competitive within the SaaS and fintech industry.
- Salary and equity ranges updated regularly using reliable compensation survey data.
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