Product Marketing Manager – Loyalty and Retention
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Job Description
Product Marketing Manager responsible for loyalty and retention programs for First Connect Insurance. Driving strategy and execution to enhance customer engagement and loyalty.
Responsibilities:
- Own the overarching loyalty program strategy and execution; incorporate existing First Connect programs into a holistic program that clearly defines how agents can maximize their earnings and growth at every stage of their tenure.
- Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition.
- Own end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes.
- Partner with product and UX teams to create in-portal experiences that make our programs easy to understand, easy to participate in, and easy to see progress and success.
- Plan and execute cross-channel marketing campaigns to increase program participation, strengthen advocacy, and support growth.
- Analyze data, retention trends, and program performance to generate insights, refine strategy, and improve overall success.
- Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights.
- Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts.
Requirements:
- Minimum of 5 years of experience in product/program marketing with specific expertise in customer loyalty, rewards, and retention programs
- Proven success in building, scaling, and optimizing customer programs that strengthen customer loyalty and support acquisition goals
- Ability to collaborate with cross-functional teams, drive alignment, and inspire collaboration to deliver complex programs on time and within scope
- Experience partnering with Product Managers and UX designers to create customer-centric digital experiences
- Ability to develop high-level program positioning and messaging frameworks
- Excellent storytelling and copywriting skills
- Strong communication and project management skills
- High EQ and a proven ability to work collaboratively in a fast-paced, high-growth environment
- Bachelor’s degree in marketing, business, or communications
Benefits:
- 100% Remote Role — Work from anywhere within the United States
- Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families
- A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance
- Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Work-From-Home Stipend – Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you’re set up for success
- Equity — This position is eligible for equity compensation
- Training and Career Growth — Training and internal career growth opportunities
- Flexible Time Off — You know when and how you should recharge
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