Product Marketing Manager – Mobile
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Job Description
Product Marketing Manager at Skylum driving revenue growth through the marketing matrix for mobile applications. Leading initiatives that optimize user acquisition and engagement strategies.
Responsibilities:
- Maintain Blended ROAS ≥ 1.3x for the Mobile PPC channel
- Launch at least 2 new efficient user acquisition channels (e.g., TikTok Ads, mobile CPA networks, native advertising, etc.)
- Establish a unified marketing reporting system for mobile apps across all acquisition channels and ensure its ongoing stability and reliability.
- Develop growth planning and forecasting
- Optimize the existing web-to-app funnel and launch additional experiments (landings/microlandings, offers, flows) tailored by GEO and segments, scaling what proves effective.
- Ensure accurate tracking and measurement of growth initiatives
- Establish and oversee tracking processes (MMP, SKAN, events, conversions) and maintain high data quality standards.
- Build an insights base and knowledge system
- Conduct competitor and user analysis, translate insights into experiment hypotheses, and maintain a structured test database with conclusions and playbooks.
Requirements:
- Leadership – Coach and challenge teams; ready to lead the largest Marketing sub-department.
- Performance Marketing Expert – Advanced expertise in Meta, Google, TikTok, and Affiliate channels.
- Mobile Marketing Expert – Strong knowledge of mobile attribution, MMPs, and subscription monetization levers (paywall, onboarding, trials) impacting CR, ARPPU, LTV, and ROAS.
- Growth Ownership & Business Mindset – Sets goals, drives execution, and makes profitability-focused decisions based on unit economics.
- Web-to-App (W2A) Specialist – Proven track record in building and scaling web-to-app funnels.
- Analytical Skills – Solid expertise in unit economics and hands-on experience with Tableau, Amplitude, AppsFlyer, and ad platform analytics.
- Agility & Speed – Quickly adapts to market changes and aligns teams accordingly.
- Team Collaboration – Leads cross-functional initiatives and delivers measurable results.
- AI Literacy – Proficient in 2+ AI tools for marketing, research, or productivity.
Benefits:
- A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
- An educational allowance to ensure that your skills stay sharp;
- English and German classes to strengthen your capabilities and widen your knowledge.
- Medical insurance (for UA-based employees);
- Twenty-one days of paid sick leave per year;
- Paid psychological support (6 psychotherapy specialists to choose from)
- Twenty-one days of paid vacation per year;
- Fun times at our frequent team-building activities.
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