Product Marketing Manager
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Job Description
Product Marketing Manager at CRB Cunninghams managing market strategy for cashless catering and online payments. Engaging with customers and partners for product positioning and commercial growth.
Responsibilities:
- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market.
- Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products.
- Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving.
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Translate product capabilities and innovations into compelling, outcome-led customer narratives.
- Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries.
- Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready.
- Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
- Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment.
- Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio — including evaluating where our core competencies support product or market extension.
- Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
- Identify friction points and opportunities to improve conversion, engagement, and retention.
- Develop content and programmes that help customers realise value quickly and fully.
- Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight.
- Shape how products are represented across websites, campaigns, content, and events.
- Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.
Requirements:
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Experience shaping or supporting product pricing, packaging, or commercial launch decisions.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Comfortable working across multiple products, audiences, and priorities.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.
Benefits:
- Help deliver meaningful impact in schools, improving outcomes for students nationwide.
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