Product Marketing Manager
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Job Description
Product Marketing Manager specializing in supplier compliance management at Avetta. Focused on positioning, messaging, and driving go-to-market success across global supplier solutions.
Responsibilities:
- become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points
- develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives
- take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates
- understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets
- Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan
Requirements:
- Bachelor’s degree in Marketing or related field
- 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
- Proven ability to work effectively with Product, Sales, and Customer Success teams
- Experience using collaboration tools such as Teams, Figma, etc.
- Experience using generative AI tools to enhance productivity and output
- Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
- Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
- Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
- Excellent PowerPoint and writing skills
- Excellent verbal, active listening, and presentation skills
- Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
- Experience marketing platform-based SaaS solutions
- Energy, drive, an appetite to learn and collaborate, and willingness to work hard
Benefits:
- health, dental and vision insurance
- 401(k)
- PTO
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