Product Marketing Manager
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Job Description
Product Marketing Manager driving go-to-market success for PlexTrac’s cybersecurity assessment platform. Leading messaging, positioning, and product launches while collaborating with cross-functional teams.
Responsibilities:
- Develop clear, differentiated product positioning and messaging aligned to security buyer pain points.
- Conduct market, buyer, and competitive research to inform strategy and GTM execution.
- Own and lead product launches, including cross-functional coordination across Product, Sales, and Marketing.
- Build and maintain sales enablement materials (battlecards, pitch decks, one-pagers, etc.).
- Partner with Product on pricing, packaging, and market validation initiatives.
- Plan and execute webinars (thought leadership, product demos, release launches), including messaging, promotion alignment, and follow-up enablement.
- Drive content strategy and execution for your product line — including datasheets, solution briefs, blog posts, case studies, whitepapers, and technical content in collaboration with SMEs.
- Collaborate with demand generation to integrate product messaging into campaigns, paid programs, events, and digital channels.
- Support analyst briefings, industry events, and customer presentations as a product subject matter expert.
- Monitor adoption, win/loss data, usage trends, and campaign performance; refine messaging based on data and customer feedback.
- Understand and document the customer journey and influence internal strategy based on buyer insights.
Requirements:
- 5+ years of product marketing experience in B2B SaaS; cybersecurity experience strongly preferred.
- Bachelor’s degree in Marketing, Business, or related field
- Proven ability to translate technical capabilities into compelling value propositions for both technical and executive audiences.
- Demonstrated success leading go-to-market launches in fast-paced environments.
- Experience planning and hosting webinars and driving content execution across multiple formats.
- Strong sales enablement background with measurable revenue impact.
- Data-driven mindset with experience tracking performance metrics and ROI.
- Exceptional written and verbal communication skills.
- Comfortable operating in a startup environment — strategic thinker who also executes.
Benefits:
- Competitive wellness benefits including Medical, Dental, Vision, Disability and Life
- 401(k)
- Paid Parental Leave
- Flexible work schedule - WFH, WFO
- Flexible Time Off
- World Class Culture
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