Program Manager
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Job Description
Program Manager leading a team of Junior Activation Specialists to drive adoption of Connected Services at client dealerships. Focused on customer engagement and activation strategies in the automotive technology industry.
Responsibilities:
- Lead, mentor, and develop a team of Junior Activation Specialists, providing guidance, training, and performance feedback focused on exceeding activation goals.
- Develop and implement effective activation strategies for connected services at client dealerships.
- Work closely with client dealership personnel to educate and empower them on the value proposition of connected services.
- Establish and monitor key performance indicators (KPIs) related to activation rates, customer engagement, and feature utilization.
- Identify opportunities to streamline and improve the activation process, developing best practices and standardized procedures.
- Oversee the customer onboarding process for connected services, ensuring a smooth and positive experience.
- Work with marketing teams to develop and execute targeted campaigns to promote connected services.
- Prepare regular reports on team performance, activation progress, and key metrics.
Requirements:
- Bachelor's degree in Business, Marketing, or a related field preferred.
- 5+ years of experience in program management, sales, or marketing, preferably in the automotive or technology industry, with a strong focus on customer activation or onboarding.
- Demonstrated experience leading and motivating teams to achieve targets.
- Proven ability to develop and execute successful activation or customer engagement strategies.
- Strong understanding of connected vehicle technologies and trends.
- Excellent communication, interpersonal, and presentation skills, with the ability to influence and persuade.
- Strong analytical and problem-solving skills, with a data-driven approach.
- Proficiency in subscription or and marketing automation tools is a plus.
- Experience working with or for automotive dealerships is highly desirable.
Benefits:
- None explicitly mentioned
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