Sales Analyst
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Job Description
Digital commerce analyst analyzing Amazon and pure-play performance for WD-40 Company. Developing e-commerce insights, forecasts, KPIs, and growth strategies.
Responsibilities:
- Analyze account performance and develop monthly reporting on key KPIs with recommendations on sell-through, forecasting, financial impacts, competitive analysis, promotional performance, and trends
- Collaborate with leaders to develop, communicate, and implement the U.S. Strategic vision, goals, and plans to achieve EBITDA and sales goals
- Deliver strategic, analytical, e-commerce-focused insights across multiple data sources
- Define opportunities supporting e-commerce 18-month and 3- to 5-year plans and strategies
- Lead development of e-commerce business performance scorecards with actionable insights and ad hoc analysis
- Establish e-commerce KPIs for monthly reporting and data analysis, including monitoring competitive activity
- Analyze vendor portal and third-party technology data for planning, forecasting, budgeting, financial impact, and trend identification
- Work with cross-functional teams on WD-40 item configurations, item changes, UPC revisions, and product dimensions
- Provide data-driven decisions and fact-based recommendations to the Amazon and pure play Sales Team
- Communicate forecast accuracy, in-stock challenges, chargeback violations, and ordering accuracy, and recommend corrective tactics
- Collaborate with Marketing and Sales to project proposed new-item volume and establish priority rankings
- Track new launches from inbound purchase order to site enablement, monitor sales, and make forecast recommendations
Requirements:
- Bachelor's degree in business, with an emphasis in data analytics, marketing, Computer Science, or related field required
- 5-7 years of successful sales and marketing analytics experience in CPG or Agency side relevant to e-Retail/CPG
- Experience working with Amazon highly preferred
- 3+ years of experience providing strategic thought leadership related to e-commerce in translating data concepts to related stakeholders in the business
- Demonstrated experience working with cross-functional teams such as marketing and sales
- Strong and comprehensive analytical and data interpretation skills and experience
- Experience with syndicated point-of-sale and internal account-specific consumption data
Benefits:
- Learning-based culture that supports the growth and development of all tribe members
- Strong values aligned culture
- Profit sharing
- Annual cash incentive rewards
- Tuition reimbursement
- 401K match
- Short-day Fridays
- Vacation time
- Paid holidays
- Additional paid week off between Christmas and the new year
- Life-enhancing health, wellness, and financial programs
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