Sales Director – Online
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Job Description
Sales Director responsible for performance marketing and scaling teams in a dynamic remote environment. Drives results with a focus on AI tools and strategic investment.
Responsibilities:
- We are scaling from €80M to €500M+. That doesn’t happen with administrators — it happens with doers.
- You take full responsibility for our Performance Marketing: 5 teams, genuine P&L ownership, and the mandate to turn this area into a growth engine.
- You don’t wait for instructions. You analyze, decide, execute — and correct course quickly.
- You build and lead five high-performance teams: Meta, SEA, CRM, Marketplace and Onsite — both line and functional leadership — and you establish a culture of excellence: you challenge and develop your team through targeted coaching and clear expectations so everyone outperforms themselves.
- P&L responsibility for our Other Own Brand Shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business — not just budget administration, but the freedom to invest capital where it delivers maximum ROI. You manage €8M+ in ad spend and scale with clear CLV/CAC ratios to €30M+ while identifying growth levers.
- You own the performance channels for our focus brands: Wolfsblut, Wildes Land and Arden Grange, and you know how to turn brands into growth cases while operating within their brand guidelines (CI).
- You understand that performance marketing in 2026 is not just media buying — you help drive the creative engine: data feedback into creative, testing roadmaps for creative assets, and you know that the best media buy is worthless without the right creative.
- Technical and strategic ownership for the entire Online Sales & Performance Marketing area.
- You scale results, not just headcount: you identify and implement AI tools and automations to eliminate manual processes and double your teams’ speed, ensuring we stay technologically a step ahead — from bidding algorithms to AI-powered content creation.
- You use our matrix organization not as an approval marathon but as a resource pool: you mobilize Brand, Tech and Product for your growth goals and act as an equal sparring partner to our Brand Directors — we win together as a team, each with a clear role.
Requirements:
- Several years of leadership experience in Performance Marketing with measurable results — not theory, but proven scaling.
- You make fast decisions based on microlearnings, work hypothesis-driven and continuously challenge assumptions — speed beats perfection.
- You see AI not as a gimmick but as a decisive competitive advantage (force multiplier). You have experience deploying tech solutions to achieve operational excellence.
- You address issues when they arise — not when they escalate. You don’t shy away from uncomfortable conversations but remain constructive.
- Numbers are your language. You spot anomalies in dashboards before others do.
- You have proven you can not only survive in complex organizations but use them to achieve your objectives.
- You understand the link between creative and performance — and can manage both. You win discussions with arguments and data, not politics.
Benefits:
- Responsible, exciting and varied tasks with a lot of scope for shaping in a dynamic company that embraces flat hierarchies and an open, relaxed working atmosphere where everyone is on a first-name basis.
- A friendly, open team of around 340 employees in Munich, Leipzig and Albourne (UK), with several office dogs at our locations.
- Flexible working hours (based on trust-based working time), home office options including a contribution to your home-office setup, and the possibility to work from abroad for several months.
- 28 days of annual leave plus the option to take up to 20 days of unpaid leave as well as special leave.
- Various internal and external development opportunities that you can select independently according to your interests.
- Various employee discounts — for people and pets!
- Regular team, company and family & friends events.
- Need a break? Relax in our social area equipped with a foosball table or challenge your colleagues on our cozy sofa area to a Mario Kart battle (or another Nintendo Switch game)!
- Don’t like reheated food? Ordering food takes too long? Our office offers a high-quality, fully equipped kitchen where you can cook or bake great cakes!
- Coffee, hot chocolate, tea and other cold soft drinks like water and juices, as well as fresh fruit, small snacks and a well-stocked sweets drawer are available to you free of charge.
- Many more great benefits that we will gladly introduce to you during the recruiting process!
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