Salesforce CRM Strategy – Enablement Manager
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Job Description
Salesforce CRM manager driving strategy, adoption, governance, and innovation for Conduent’s mission-critical services. Improving commercial processes, forecasting, data quality, and sales productivity.
Responsibilities:
- Serve as lead Salesforce business partner and trusted advisor for Sales, Client Partners, Marketing, Demand Generation, and Commercial Operations
- Define and execute Salesforce strategy, governance frameworks, and adoption roadmaps aligned with commercial objectives
- Lead CRM adoption, usability improvements, governance practices, and continuous improvement initiatives
- Evaluate Salesforce utilization and recommend best practices for pipeline visibility, customer engagement, forecasting, opportunity management, and commercial productivity
- Establish governance processes for enhancement requests, prioritization, change control, and business approvals
- Identify opportunities to leverage Salesforce innovation, automation, AI capabilities, and emerging technologies
- Monitor adoption, utilization, and business value metrics and implement improvement initiatives
- Establish CRM standards, business rules, process documentation, and adoption strategies
- Support development, maintenance, and prioritization of the Salesforce product roadmap
- Manage enhancement backlog and facilitate prioritization based on business value, strategic priorities, and user needs
- Facilitate discovery sessions and translate business needs into functional requirements, process maps, user stories, business cases, and solution specifications
- Liaise between business teams, Salesforce account teams, implementation partners, and technology organizations
- Partner with Salesforce administrators and technical teams on solution design, development, testing, deployment, and adoption
- Evaluate Salesforce capabilities, integrations, automation opportunities, and connected technologies
- Lead initiatives improving sales effectiveness, commercial execution, customer engagement, and operational excellence
- Drive standardization of CRM business processes, account planning, lead management, opportunity workflows, and data standards
- Identify process gaps and user challenges and recommend scalable solutions
- Support pipeline management, forecasting, territory planning, and reporting through Salesforce governance and optimization
- Develop and implement adoption strategies, enablement programs, communications, and training initiatives
- Establish success metrics and performance indicators for CRM adoption, effectiveness, and business impact
- Build trusted relationships across Sales, Client Partner, Marketing, Finance, Revenue Operations, Deal Desk, and Technology
- Support commercial transformation initiatives and ensure Salesforce capabilities evolve with business needs
- Foster partnerships with Salesforce representatives and strategic technology vendors
- Collaborate across organizational boundaries to align priorities with platform capabilities and delivery roadmaps
- Promote accountability, innovation, continuous improvement, and customer focus
Requirements:
- Bachelor's degree in Business, Marketing, Information Systems, Analytics, Finance, Technology, or a related discipline preferred
- 5+ years of relevant experience in Salesforce CRM, Sales Operations, Revenue Operations, Commercial Operations, Business Analysis, Process Improvement, or a related discipline
- Experience as a Salesforce CRM business partner, product owner, business analyst, consultant, or subject matter expert supporting enterprise sales organizations
- Experience partnering with executive leaders, sales teams, marketing organizations, and technology teams on CRM strategy and transformation initiatives
- Experience gathering requirements, facilitating workshops, documenting business processes, and translating business needs into technology solutions
- Experience managing or supporting CRM roadmaps, enhancement portfolios, and stakeholder prioritization processes
- Experience leading CRM adoption, change management, training, communications, and organizational readiness efforts
- Experience improving CRM utilization, reporting effectiveness, process compliance, data quality, and commercial performance
- Experience working within complex, matrixed organizations and influencing decisions across multiple stakeholder groups
- Strong understanding of pipeline management, forecasting methodologies, account planning, lead management, opportunity management, and commercial performance measurement
- Experience supporting enterprise-scale Salesforce environments and commercial technology ecosystems
- Strong understanding of Salesforce platform capabilities, workflows, reporting, dashboards, automation, governance, security models, and user experience best practices
- Knowledge of Salesforce Sales Cloud and associated commercial business processes
- Ability to evaluate business requirements and recommend scalable Salesforce solutions
- Familiarity with Salesforce integrations, APIs, middleware solutions, and connected applications
- Strong understanding of Sales Operations, Revenue Operations, CRM governance, commercial process optimization, pipeline management, forecasting, territory planning, data governance, business process design, process standardization, sales technology ecosystems, and commercial reporting and analytics
- Strong analytical and problem-solving capabilities
- Experience leveraging dashboards, reporting frameworks, KPIs, and operational performance metrics to drive decisions
- Strong communication, facilitation, collaboration, and stakeholder management skills
- Preferred: Salesforce Administrator, Advanced Administrator, Business Analyst, AI Associate, Sales Cloud Consultant, or other relevant Salesforce certification
- Preferred: Experience supporting enterprise CRM governance and transformation initiatives
- Preferred: Experience managing Salesforce adoption programs within large sales organizations
- Preferred: Knowledge of Salesforce, Power BI, ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, CPQ platforms, and sales enablement solutions
- Preferred: Familiarity with AI-enabled sales technologies, automation capabilities, and digital enablement platforms
- Preferred: Experience supporting go-to-market transformations, commercial operating model redesigns, and organizational change initiatives
- Preferred: Advanced Microsoft Excel skills
- Preferred: Experience with Power BI or similar business intelligence platforms
Benefits:
- Health and welfare benefits effective from day one
- Retirement savings plans
- Employee discounts on merchandise, services, travel, and more
- Career growth opportunities
- Paid training
- Paid time off
- Award-winning culture recognized for diversity and inclusion
- Remote work flexibility
- Health insurance coverage
- Voluntary dental and vision programs
- Life and disability insurance
- Paid holidays
- Bonus or incentive eligibility based on business need
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