Brand Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Brand Manager developing Canopy Medical, Spectrum Therapeutics and Tweed brands for Germany’s medical cannabis market. Leading digital campaigns, launches, e-commerce execution and market feedback.
Responsibilities:
- Develop and execute local Canopy Medical, Spectrum Therapeutics and Tweed brand activities in Germany
- Manage online marketing, newsletters, website content and digital campaigns
- Support telemedicine and e-commerce execution in alignment with country strategy and commercial direction
- Coordinate execution with telemedicine and e-commerce partners, including content, campaign assets, product visibility, launch communication and customer journey improvements
- Coordinate compliant social media content and digital assets
- Support product launches with brand communication, campaign materials and sales tools
- Create and coordinate customer-facing materials for pharmacies, physicians, telemedicine partners, e-commerce platforms and sales teams
- Ensure consistent brand messaging, tone of voice and visual identity across channels
- Collaborate with Product Management, Sales, Regulatory, Medical, Customer Service, Operations, partners and Global Brand teams
- Align brand and launch activities with availability, timelines, packaging, supply topics and operational feasibility
- Collect and structure market feedback for product development, portfolio improvement and launch planning
- Support trade fairs, events and customer activations
- Monitor competitor communication, market trends and customer feedback
- Track basic campaign performance and identify optimization opportunities
Requirements:
- Solid experience and degree in brand management, online marketing, product marketing, e-commerce, telemedicine execution or campaign management
- Strong communication and copywriting skills in German and English
- Good understanding of digital marketing, newsletters, website content, e-commerce content and campaign execution
- Ability to coordinate cross-functional execution with internal teams and external partners
- Ability to collect, interpret and translate market feedback into actionable input for product and brand development
- Structured, hands-on and commercially driven working style
- Ability to work cross-functionally in a regulated environment
- Experience working with operations, supply chain, e-commerce, telemedicine or product development teams is a plus
- Experience in healthcare, pharmaceuticals, cannabis, FMCG or another regulated industry is a plus
- Selected candidate must successfully complete background and reference checks
Benefits:
- Vielfältige Entwicklungsmöglichkeiten
- Bewerbungen von Menschen mit Behinderungen werden begrüßt und gefördert
- Unterstützung bei benötigten Unterkünften während des Auswahlverfahrens
Similar Jobs
Senior Brand Strategist
Senior Brand Strategist shaping Airbnb’s long-term positioning, campaigns, and cultural storytelling. Translating consumer insight and cultural signals into compelling strategy for creative and marketing teams.
Talent Attraction and Employer Brand Specialist
Talent attraction specialist building Cohere’s employer brand and recruitment campaigns. Positioning enterprise AI company Cohere to attract frontier AI researchers and engineers.
Marketing Expert – Brand Marketing, AI Agent Environments
Brand marketing expert designing realistic briefs, artifacts, and evaluation rubrics for Mercor’s AI-agent training environments. Reviewing agent performance across brand strategy, analytics, and multi-tool workflows.
Brand Manager
Amazon Brand Manager managing Private Label marketplace stores for Lux Decor Collection. Optimizing catalogs, inventory, advertising, promotions, and store performance.
Brand & Marketing Designer
Brand designer creating social, content, and sales assets for a marketing services company. Supporting multiple client brands, campaigns, and lead-generation initiatives remotely.
Creative Director, Brand
Creative Director leading brand strategy, identity, and integrated campaigns at Nen Creative. Shaping bold brand stories for technology startups and ambitious founders.
Senior Brand Manager
Senior Brand Manager shaping pro-focused brand strategy for Thumbtack’s home-services marketplace. Leading positioning, insights, creative direction, and AI-enabled brand content.
Marketing Expert – Brand Marketing, AI Agent Environments
Brand marketing expert designing and evaluating simulated work environments for Mercor. Shaping AI-agent training tasks around positioning, brand tracking, share of voice, and messaging consistency.
Director – Brand
Director of Brand shaping Sprinto’s trust-platform brand strategy, storytelling, and communications. Leading brand architecture, creative direction, social media, PR, and cross-functional GTM initiatives.
Senior Director, Product Marketing – Brand
Senior Director expanding Gametime’s brand and product marketing. Connecting consumer insights, positioning, and go-to-market execution to grow its live-event ticketing platform.
Brand Manager – Eastern Europe
Amazon Brand Manager optimizing brand performance on Amazon through data analysis, pricing, PPC, reporting, and P&L management. Driving sales growth and cost reduction for e-commerce products.
Brand Manager – Brand, PR, Personal Branding
Brand Manager für nutri+, eine vegane Fitness- und Pflanzenlebensstilmarke. Entwicklung von Markenstrategie, PR und Personal Branding für Geschäftsführung und Teammitglieder.
Senior Brand Media Manager
Senior Manager, Brand Media at CrowdStrike responsible for global brand media strategy and execution. Driving brand awareness and market impact through innovative media partnerships and campaigns.
Senior Brand Strategy Lead, APAC
Senior Brand Strategy Lead for APAC at Airbnb managing brand narratives across multiple culturally diverse markets. Collaborating with marketing leads to ensure local relevance in branding initiatives.
Senior Brand Manager – Canada
Senior Brand Manager translating global brand strategies into local execution for Moose Toys in Canada. Driving brand performance and managing marketing campaigns in the Canadian consumer market.
Brand Manager – Canada
Brand Manager for Moose Toys managing strategy and marketing campaigns in the Canadian market. Responsible for brand performance, growth, and cross-functional collaboration.
Brand Launch & Marketing Assistant
Brand Launch & Marketing Assistant supporting The Cultivated Life in managing brand launch across various marketing channels and events.
Brand Manager – Integrated Marketing
Brand Manager for OLIPOP, leading integrated marketing campaigns and ensuring brand cohesion. Collaborating with various teams to drive consumer communications and business objectives.
Director, Brand and Content Strategy
Director of Brand and Content Strategy at Precision Medicine Group. Developing and executing integrated content strategies to strengthen market position and drive engagement.
Brand Manager
Brand Manager overseeing marketing strategies for team.blue in Greece. Driving brand performance and managing marketing campaigns within a fully remote setting.