Senior Content Marketing Manager
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Job Description
Senior Content Marketing Manager owning content strategy, SEO/AEO, thought leadership, and social channels. Driving growth for HeyMarvin’s AI-native customer research platform.
Responsibilities:
- Own HeyMarvin’s content strategy and editorial voice end-to-end
- Develop tentpole signature pieces, a resource library of articles, thought leadership, event programming, and social media content
- Define HeyMarvin’s distinctive voice and point of view
- Build a scalable content engine across formats, channels, and personas
- Produce high-impact quarterly content assets such as flagship reports, studies, and long-form ebooks
- Scale an authoritative resource library around core buyers’ questions and challenges using SEO and AEO
- Drive brand and executive engagement on LinkedIn
- Set content KPIs and report on content impact and pipeline contribution
- Curate content programming for virtual and live events
- Maintain exceptional content quality and align content creation with marketing performance
Requirements:
- 7+ years of B2B content marketing experience with a portfolio of owned content programs
- High level of autonomy and confidence managing projects despite ambiguity
- Experience owning a content strategy end-to-end, from ideation and production through distribution and reporting
- Experience building and managing a content production engine, including workflows, timelines, and cross-channel output
- Hands-on knowledge of SEO and AEO best practices, including planning, structuring content for performance, working with vendors, and tracking results
- Provable ownership of social media channels and authoring executive thought leadership
- Experience setting up and reporting on KPIs and outcomes, including how content contributes to pipeline
- Strong plus: B2B SaaS marketing experience
- Strong plus: Subject matter expertise in research, design, and product leader markets
- Strong plus: Experience with Webflow, Asana, and HubSpot
- Ability to leverage AI workflows to scale content output and team impact
Benefits:
- Comprehensive medical, dental, and vision insurance plans
- 401(k) plan with company matching
- Health Savings Accounts (HSA)
- Flexible Spending Accounts (FSA)
- Unlimited paid vacation
- Flexible work hours and location
- Benefits eligibility
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