Senior CRM Consultant – Marketing Automation, HubSpot
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Job Description
Senior CRM Consultant specializing in Marketing Automation with HubSpot focus. Join MAI Marketing Automation Intelligence agency for innovative marketing strategies in a remote setting.
Responsibilities:
- Design, management and implementation of marketing automation initiatives in HubSpot, as well as in other tools such as Salesforce, Braze or Brevo
- Ownership of building, developing and optimizing complex customer journeys and campaign structures
- Planning and leading marketing automation projects – from concept to execution
- Structuring, prioritizing and coordinating tasks and requirements across multiple projects
- Developing and implementing segmentation strategies and data-driven automation logic
- Ensuring high quality standards through testing, monitoring and continuous optimization
- Managing and improving CRM data structures and ensuring clean data processes
- Close collaboration with cross-functional teams from consulting, creative and tech, and advising internal and external stakeholders
- Documenting, standardizing and improving processes and best practices
- Analyzing campaign performance and deriving concrete optimization measures
Requirements:
- Several years of practical experience in CRM, marketing automation or email marketing
- Strong experience with HubSpot; familiarity with other platforms such as Salesforce, Braze or Brevo is a plus
- Solid understanding of data-driven marketing, CRM structures and complex process logic
- Strong organizational skills and experience in project management
- High quality standards and a careful, structured way of working
- Proactive, independent working style with a drive to push topics forward and find solutions
- Quick learner with the ability to get up to speed efficiently on new topics and tools
- Confident handling of complex requirements and parallel projects
- Basic technical understanding (e.g., APIs, system integrations) is an advantage
- Team player with strong communication skills and confident stakeholder management
- Fluent German language skills, written and spoken (C2 level); good English is an advantage.
Benefits:
- Individual training opportunities and regular participation in conferences and professional events
- Flexibility in your workday to help you balance work and personal life
- Modern equipment, hardware and software
- Fresh fruit and drinks (latte macchiato, espresso, cola or juice) available for everyone
- Fully equipped kitchen that is often used for cooking together with colleagues
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