Senior CRM Manager
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Job Description
Senior CRM Manager developing strategies based on customer data for a global social discovery company. Overseeing CRM initiatives to enhance user retention and engagement across various channels.
Responsibilities:
- Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics
- Create business specifications with measured potential business effects
- Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.)
- Analyze the results of the conducted experiments
- Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.)
- Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts
- Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals.
Requirements:
- Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and any BI systems
- Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsubscribe rate, etc.
- High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV, etc.
- English level B2 or higher
- Russian levek C1+
- Experience with SQL would be a plus.
Benefits:
- REMOTE OPPORTUNITY to work full time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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