Senior Demand Generation Manager
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Job Description
Senior Demand Generation Manager responsible for building and executing integrated marketing programs. Join Common Room's team to enhance their AI GTM platform.
Responsibilities:
- Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing
- Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution
- Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
- Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement
- Track and report on campaign performance, using data to continuously improve conversion across the funnel
- Partner with Sales and SDRs to ensure strong program-to-pipeline alignment
- Run experimentation across channels and campaign strategies to find what works and scale it
- Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling
Requirements:
- 6+ years of B2B marketing experience with a strong focus on demand generation
- Proven track record of building and executing campaigns that drive measurable pipeline
- Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)
- Experience building and executing ABM programs in a SaaS environment
- Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms
- Strong analytical mindset -- you use data to inform decisions, not just report on them
- Comfortable operating in a fast-moving startup where you own your programs end to end
- Nice to Have: Experience marketing to RevOps, Sales Operations, or GTM leadership personas
Benefits:
- Competitive base compensation with meaningful equity ownership
- Health insurance including medical, dental, and vision, HSA and FSA
- We pay 100% of your employee premium and 50% of your premium for any dependents
- Unlimited Paid Time Off
- Paid Company Holidays
- Work from home policy including a laptop and support for your home office needs
- Monthly Remote Stipend
- 401(k) self contribution
- Paid Family Leave
- Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
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