Senior Demand Generation Manager
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Job Description
Senior demand generation manager driving integrated campaigns and ABM for NetBox Labs, which builds open network automation products. Owning email nurture, website conversion, and measurable pipeline contribution.
Responsibilities:
- Design, execute, and optimize multi-channel demand generation campaigns across the full funnel
- Own performance reporting for demand generation campaigns
- Build and scale an account-based marketing program targeting enterprise accounts in partnership with Sales
- Develop tiered ABM account plays and cross-functional alignment
- Own end-to-end email nurture strategy across free users, trial accounts, and enterprise prospects
- Improve email conversion through testing and segmentation
- Partner with marketing colleagues on organic social media strategy, especially LinkedIn and channels relevant to technical and buyer audiences
- Manage website updates, campaign landing pages, and conversion optimization projects with agency partners
- Coordinate with design, product marketing, and marketing teams to deliver website work on time
- Partner with Product Marketing on campaign messaging and asset development
- Track, report, and iterate on programs, with accountability for pipeline contribution
- Report to the VP of Marketing and collaborate with Sales, Product Marketing, and Customer Success
Requirements:
- 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company
- Proven track record building integrated campaigns that drive measurable pipeline
- Hands-on ABM experience
- Experience in a high-growth startup or scale-up environment
- Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot)
- Comfortable pulling and interpreting data and making decisions from it
- Experience managing website projects cross-functionally with design, product, and marketing teams
- Strong written communication skills, including writing web copy and communicating clearly internally
- Able to manage multiple programs simultaneously without dropping quality
- Bonus: Experience marketing to technical audiences such as network engineers, IT operations, and infrastructure teams
- Bonus: Familiarity with open-source communities or product-led growth motions
- Bonus: Experience leveraging Claude or other AI tools to accelerate campaign development or automate systems and processes
Benefits:
- Offers equity
- Offers bonus
- Equal opportunity employer
- Accommodation available during the hiring process
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