Senior Demand Generation Marketer
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Job Description
Senior Demand Generation Marketer responsible for diverse channels leading pipeline growth in B2B SaaS. Collaborating closely with sales and RevOps in a fast-paced, evolving environment.
Responsibilities:
- Own the demand generation strategy and roadmap across paid, organic, ABM, email/lifecycle, and events channels
- Build and manage a multi-channel pipeline engine, from top-of-funnel awareness through MQL/SQL handoff
- Partner with sales leadership to define and refine ideal customer profile, account scoring, and lead routing
- Design and run account-based marketing programs targeting a defined list of high-value target accounts
- Manage and optimize paid media spend (search, social, retargeting) with a clear eye on CAC and pipeline efficiency, not just clicks
- Build lifecycle and nurture programs that move leads through the funnel with minimal manual lift
- Establish and own the demand gen reporting cadence: pipeline sourced/influenced, funnel conversion rates, channel efficiency, and forecast contribution
- Collaborate with content and product marketing to ensure campaigns are grounded in a strong narrative and speak to the actual buyer, not generic B2B messaging
- Continuously test, measure, and iterate; this role has a bias toward shipping and learning over perfecting a plan in a doc
- Help build the systems and processes (not just the campaigns) that let demand gen scale as the team grows
Requirements:
- 5-8+ years in B2B SaaS demand generation, with at least 2 years in a senior or lead capacity
- A track record of owning pipeline targets and being directly accountable for hitting them
- Deep fluency in the modern MarTech stack (marketing automation, CRM, ABM tooling, attribution/reporting)
- Experience building programs from a relatively blank slate, not just optimizing an existing, mature engine
- Strong instincts for the balance between volume and quality of pipeline; you know that a full top-of-funnel doesn't matter if it doesn't convert
- Comfort operating with real ambiguity and shifting priorities; you build the plane while flying it, and you don't need every process defined before you start
- Sharp analytical skills paired with the ability to translate data into a clear story and a clear next action
- Excellent cross-functional collaborator, especially with sales and RevOps; you see pipeline as a shared outcome, not a marketing-only metric
- A bias toward action: comfortable shipping an 80%-ready campaign this week over a perfect one next quarter
- A genuinely creative streak; you can come up with out-of-the-box campaign ideas that break through the noise, not just run the standard playbook
- Nice to Have Experience marketing to a technical, trade, or vertical-specific buyer (construction, industrial, field services, or similar)
- Experience in a company scaling quickly, ideally through a Series A/B growth stage
- Familiarity with AI-assisted marketing tooling and workflows
Benefits:
- Comprehensive and competitive health benefits plan
- Matching 401k contributions
- 20 days annual PTO
- Primarily remote work with occasional annual team onsites.
- Fast-paced environment with ownership over outcomes
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