Senior Digital Marketing Analyst
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Job Description
Senior Marketing Analytics Analyst transforming customer, digital, and campaign data into insights for improving marketing effectiveness at Highmark Health. Collaborating across Marketing, Digital, Sales, and Enterprise Analytics teams.
Responsibilities:
- Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy.
- Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
- Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
- Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
- Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy.
- Makes tactical decisions, and socializes opportunities with stakeholders.
- Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities.
- Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
- Other duties as assigned or requested.
Requirements:
- High School Diploma or GED
- 5-10 years of relevant, progressive experience in the area of specialization
- 5–10 years in marketing analytics, digital analytics, or customer analytics
- Experience in healthcare , payer/provider environment, or other regulated industries (preferred)
- Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.
- Experience with Adobe Web SDK or Tealium/ Freshpaint event instrumentation.
- Background in behavioral science, marketing science, or healthcare consumer experience.
- Exposure to machine learning operations ( MLOps ) or automated model scoring.
- Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
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