Senior Director, Marketing Analytics
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Job Description
Senior Director of Marketing Analytics leading the data strategy and optimization for Snap Finance. Driving marketing performance and growth through analytics and insights.
Responsibilities:
- Lead the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing
- Maximize profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value
- Build and govern the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights
- Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing
- Establish full-funnel KPIs: CAC, approval rate, booking rate, LTV, delinquency, loss rate, ROAS, and contribution margin
- Optimize media mix, segmentation, targeting, and creative performance using data-driven insights
- Develop LTV models incorporating repayment behavior, early payoffs, and charge-offs
- Build and mentor a high-performing marketing analytics team
Requirements:
- 10+ years in marketing analytics, growth analytics, or fintech analytics
- Deep expertise in digital performance marketing and lifecycle optimization
- Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics)
- Experience building governed, scalable reporting environments
- Advanced SQL and experience with BI tools and modern data warehouses
Benefits:
- Generous paid time off
- Competitive medical, dental & vision coverage
- 401K with company match for US
- Company-paid life insurance
- Company-paid short-term and long-term disability
- Access to mental health and wellness resources
- Company-paid volunteer time to do good in your community
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